Marketing Aptitude - SPLessons
boy2

Marketing Mix Quiz

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Mix Quiz

shape Introduction

What is Marketing? "The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing Mix Quiz lists important points in marketing in the form of Q & A.
What is Marketing Mix? A Marketing Mix is typically made up of "the four Ps": price, product, promotion, and place. For example, if a company is providing a service rather than a product, there may be three additional P's to consider: physical environment, process, and people. Price refers to how much the product is worth.
The article Marketing Mix Quiz provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Elasticity of sales to sales promotion is ____ that of advertising.
    A. Less than B. Equal to C. Greater than D. Inversely proportional to E. None of these

2. A mix of different communication tools has a better chance of achieving:
    A. Objectives B. Synergy C. Efficiency D. Effectiveness E. None of these

3. A company's own retail outlets are meant _____.
    A. To avoid the threat of distributors' power B. To own and control the distribution channel C. Distribution is profitable D. All of the above E. None of the above

4. For communication to be effective it has to be ______ .
    A. Repetitive B. Reinforcing C. Both of the above D. Effective E. None of the above

5. A good channel system must offer _____ to the customers.
    A. Transaction services B. After-sales services C. Both [a] and [b] D. Warranty period services E. None of the above

6. Advertising _____ can attract consumers only if it is based on their needs.
    A. Reach B. Copy C. Frequency D. Media E. None of these

7. Marketing communication has the objective of _____.
    A. Building awareness B. Stimulating action C. Both [a] and [b] D. Selling goods E. None of the above

8. Major source of power in a distribution channel is the _____.
    A. Company B. Brand C. Distributor D. Customer E. None of these

9. Factors affecting choice of distribution channel include _____.
    A. Customer value B. Sales revenues C. Both [a] and [b] D. Customer services E. None of the above

10. _____ provides quality service as it has a direct interface with the customers, but is expensive.
    A. Direct sales B. Telemarketing C. E-marketing D. All of the above E. None of the above

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option B
4. Answer - Option C
5. Answer - Option C
6. Answer - Option B
7. Answer - Option C
8. Answer - Option B
9. Answer - Option C
10. Answer - Option D
1. In a specific strategic market plan, a self supporting profit centre in sales, markets and production is known as _____.
    A. Profit unit B. Strategic business unit C. Marketing unit D. Small business unit E. None of these

2. Drivers of change EXCLUDE _____.
    A. Decline of industry B. Consumer behavior C. Market analysis D. Investment by a foreign firm in local market E. None of these

3. ______ is not a reason of selling a service being difficult?
    A. Competitors can copy services easily B. It is hard to summarize and communicate services C. Standardization in services is difficult D. Customer are never satisfied E. None of these

4. Air India runs TV commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:
    A. Air India runs TV commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is: B. Competitors C. Air India employees D. Air travelers E. None of these

5. _____ is the best example of implicit promise.
    A. Personal computer B. Furniture C. Green tea D. Crockery E. None of these

6. “Developing budgets and steering resources into strategy are critical areas of success”. This would be true for _____.
    A. Crafting strategy B. Implementing strategy C. Evaluating strategy D. Performing strategy E. None of these

7. Pricing models offers opportunity to set different prices for different needs is _____.
    A. Segment pricing B. Skim pricing C. Value-in-use pricing D. Strategic account pricing E. None of these

8. _____ is a mode of direct marketing based on well structured catalogs.
    A. Telemarketing B. Sales promotion C. Advertising D. Publicity E. None of these

9. Advertising helps sales promotion by creating awareness and comprehension that creates _____.
    A. Customer pull B. Customer push C. Customer loyal D. Customer image E. None of these

10. Advertising copy _____.
    A. Provides continuity in a brand's advertising B. Help a brand achieve distinctiveness C. Provides a common benchmark on which all concerned in the company and the agency can evaluate merits of advertising campaign D. All of the above E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option D
4. Answer - Option C
5. Answer - Option C
6. Answer - Option B
7. Answer - Option A
8. Answer - Option A
9. Answer - Option A
10. Answer - Option D
1. _____ works best under high differentiation that gives a sustainable advantage in a quality conscious market.
    A. Value-in-use Pricing B. Skim Pricing C. Segment pricing D. Strategic account pricing E. None of these

2. _____ gives the benefit of premium pricing?
    A. Umbrella strategy B. Line brand strategy C. Product brand strategy D. Branding strategy E. None of these

3. Delivery services offered by restaurants and food chains on phone calls are _____.
    A. Sales promotion B. Direct marketing C. Publicity D. Personal selling E. None of these

4. Duration of _____ should be short and should not be repeated.
    A. Sales promos B. Market promos C. Brand promos D. Product promos E. None of these

5. An effective advertising campaign _____
    A. Revolves around a strong central idea B. Should appeal to consumers self interest C. Must not be generalized D. All of the above E. None of these

6. The following statements would be TRUE regarding company vision statements EXCEPT:
    A. Vision statements are never presented with an organization's mission statement B. Vision statements are combined with mission statement C. Vision statements are designed to be memorable one-line statements D. Vision statements reflect an organization's strategic intent

7. A successful company must have its _____ at work to deliver superior value.
    A. Resources B. Brands C. Employees D. Communication E. None of these

8. Prices of luxury product are explained by _____ .
    A. Plus-one pricing B. Skim pricing C. Strategic account pricing D. Segment pricing E. None of these

9. The business growth that takes place because of the internal working of the different parts within an organization is known as _____.
    A. Acquisition B. Organic growth C. Rapid growth D. Licensing E. None of these

10. Advertising is a major promotion mix ingredient that is a _____.
    A. Paid form of personal communication B. Paid form of non personal communication C. Non paid form of personal communication D. Non paid form of non personal communication E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option B
4. Answer - Option A
5. Answer - Option D
6. Answer - Option A
7. Answer - Option A
8. Answer - Option B
9. Answer - Option B
10. Answer - Option B
1. _____ about Place/Distribution decisions is CORRECT?
    A. Product classes are not related to Place objectives B. The product life cycle is not related to Place objectives C. Place decisions are short-term decisions that are easy to change D. Different market segments may require separate Place arrangements. E. None of these

2. _____ is used during the phase of decline stage of a brand?
    A. Harvest pricing B. Penetration pricing C. Cost based pricing D. Market based pricing E. None of these

3. The distribution channel's performance depends on the following EXCEPT:
    A. Customer reach B. Operating efficiency C. Service quality D. Place of distribution E. None of these

4. Addition of 2.25 liter bottle by Coca Cola will ____ .
    A. Increase customer base and usage B. Enhance customer loyalty C. Generate more profit D. Develop brand image E. All of the above

5. Communication through a news story about an organization and its products that is transmitted through a mass medium at no charge is ____.
    A. Advertising B. Sales promotion C. Personal selling D. Publicity E. All of the above

6. A single individual has the ability to control resources and change behavior of the other. It is an exercise of _____ .
    A. Coercive power B. Reward power C. Legitimate power D. Expert power E. All of the above

7. In a mature market, challenges are _____ .
    A. Intense B. Weak C. Concentrated D. Deep E. All of the above

8. Opportunities for growth and expansion are identified by finding _____
    A. Customers' beliefs about the segment B. Customers believe about competitors C. Customer's perceptions about the brand D. Customer's response about the products E. None of these

9. _____ is NOT considered as competitive differentiation?
    A. Product B. Sales C. Service D. Image E. Colour

10. Manager of a chocolate producer wants a report on how competing bars are being advertised. This is _________.
    A. Management consultancy B. Employee research C. Marketing research D. All of the above E. None of the above

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option A
4. Answer - Option D
5. Answer - Option D
6. Answer - Option D
7. Answer - Option B
8. Answer - Option D
9. Answer - Option E
10. Answer - Option C
1. _________ is a disadvantage of using an agent in a channel of distribution?
    A. Length of channel B. Cost factor C. Lack of control D. Speed of distribution E. Absence of market knowledge

2. _________ influences channel selection?
    A. Producer factors B. Product factors C. Competitive factors D. Market factors E. All of the above

3. _________ enables a company to control channels of distribution?
    A. Vertical marketing system B. Franchising C. Exclusive dealing arrangements D. Vertical integration E. All of the above

4. Distribution where a limited number of outlets in a geographical area to sell its products are used is called _________.
    A. Exhaustive distribution B. Exclusive distribution C. Intensive distribution D. Selective distribution E. Segmented distribution

5. Exclusive distribution is an extreme form of _________ .
    A. Exhaustive distribution B. Extensive distribution C. Intensive distribution D. Selective distribution E. Segmented distribution

6. Power in marketing channels is now with _________ .
    A. Distributor B. Manufacturer C. Retailer D. Wholesaler E. Consumer

7. _________ is a strength associated with franchising.
    A. Reduces marketing promotional and administration costs B. Goal conflict does not arise C. Reduces levels of channel conflict within the channel D. Combine the strengths of a large sophisticated marketing-oriented organization with the energy and motivation of a locally owned outlet E. All of the above

8. When firms create retail outlets and producers control purchasing, production and marketing, it creates _______.
    A. Administered vertical marketing system B. Central vertical marketing system C. Corporate vertical marketing system D. Contractual vertical marketing system E. Franchising

9. _________ is NOT used in selecting a channel members.
    A. Reputation among customers B. Amount of leverage needed for control C. Market, product and customer knowledge D. Managerial competence E. Financial standing

10. Zero-Based Budgeting (ZBB) means:
    A. a tool for marketing cost analysis B. a tool for financial analysis C. budgeting from a scratch D. percentage of sales E. Only (a) and (b)

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option E
4. Answer - Option B
5. Answer - Option D
6. Answer - Option E
7. Answer - Option E
8. Answer - Option C
9. Answer - Option B
10. Answer - Option C
1. Advantages of telephone-interview are
    A. low cost per interview B. catches good but inaccessible candidates C. high co-operation level D. All of these E. Only (a) and (b)

2. Best method of advertisement is
    A. glow sign boards B. internet C. Television D. Consumer awareness E. customer satisfaction

3. What explains Mas-low's Motivation Theory best?
    A. Importance of motivation of customer development B. When people are driven by particular need at particular times C. When human needs are arranged in a hierarchy D. All of these E. Only (b) and (c)

4. A form of distribution in which manufacturer makes an agreement with a middleman in each market stipulating that the distribution of the product will be confined in that area is:
    A. mass distribution B. exclusive agency distribution C. selective distribution D. price based distribution E. None of these

5. If market share expands by introducing new products, the process is
    A. market development B. diversification C. market research D. both (a) and (b) E. None of these

6. For effective marketing, the sales men should have _________.
    A. Creativity B. Team spirit C. Motivation D. Effective communication skills E. All of these

7. If Marketing is done effectively, _____ is not required.
    A. Advertisement B. Publicity C. Market Research D. Market Segmentation E. None of these

8. Motivation means
    A. inspiring employees to perform better B. better communication skills C. sales efforts D. market research E. None of these

9. Sales forecasting involves
    A. sales planning B. sales pricing C. distribution channels D. consumer tastes E. All of these

10. Proper pricing is essential for _________.
    A. extra charges for extra services B. levy of VAT C. good customer service D. putting burden on the customer E. service with extra facilities

Answers
1. Answer - Option D
2. Answer - Option E
3. Answer - Option D
4. Answer - Option B
5. Answer - Option B
6. Answer - Option E
7. Answer - Option B
8. Answer - Option A
9. Answer - Option E
10. Answer - Option C
1. A good salesman should be _________.
    A. aggressive B. pushy C. fierce D. politely firm E. talkative

2. Public Relations is needed for _____.
    A. improving customer service B. improving marketing functions C. better working environment D. All of these E. None of these

3. Gift of the gab means
    A. distributing gifts B. collecting garbage C. multi linguist D. good communication skills E. short-tempered

4. Qualities of a good salesman are
    A. patience and politeness B. empathy and Perseverance C. steadfast and Committed D. (a) and (b) both E. All (a), (b) and (c)

5. Customer Database is used by
    A. individuals B. institutions C. builders D. marketing experts E. None of these

6. Selling skills are measured by ____.
    A. number of goods sold B. amount of profit earned C. number of customers converted D. All of the above E. None of these

7. A DSA helps in
    A. Boosting Direct Sales B. Contacting Customers on the Net C. Indirect Marketing D. Direct Telemarketing E. None of these

8. A cold call is
    A. best way to do marketing B. a last resort for marketers C. marketing at random D. All of the above E. None of these

9. A call can be effective by
    A. making a phone call B. sending an e-mail C. calling on friends D. service with many add on facilities E. personally call on prospective customers

10. Good Selling skills involves
    A. alertness B. knowledge of competition C. perseverance D. sympathy E. All of the above

Answers
1. Answer - Option D
2. Answer - Option D
3. Answer - Option D
4. Answer - Option E
5. Answer - Option E
6. Answer - Option D
7. Answer - Option D
8. Answer - Option B
9. Answer - Option E
10. Answer - Option E
1. Promotion means
    A. additional responsibility B. undertaking research in marketing C. advertisement and publicity for marketing D. going up the promotional ladder E. All of the above

2. Motivation is essential to effective marketing. What other qualities are required for marketing?
    A. Confidence B. Effective Communication skills C. Team work D. Perseverance E. All of the above

3. A 'call' means
    A. shouting out to somebody B. profession or business C. visiting friends D. visiting prospective customers E. After-sales services

4. Conversion means
    A. meeting a prospective client B. interacting with a prospective client C. converting an employer into an employee D. converting a seller into a buyer E. converting a prospective client into a buyer

5. Performance of a sales person depends on
    A. salary paid B. sales incentives C. size of the sales team D. ability and willingness of sales person E. team leader's aggressiveness

6. Lead generation means _____.
    A. tips generation B. tips for better production C. creating leaders D. finding prospective clients E. All of these

7. Market Penetration is possible through
    A. more calls to the same buyers B. more calls to potential buyers C. surrogate marketing D. alternate marketing E. All of these

8. Market penetration connotes
    A. covering a wider area B. entering sellers' houses C. covering all shops and business houses D. All of these E. None of these

9. Performance of a salesperson is enhanced by
    A. Raising sales incentives B. increasing the number of products C. appropriate training D. All of these E. None of these

10. Team building is required for _____.
    A. lead generation B. after sales service C. cross selling D. All of these E. None of these

Answers
1. Answer - Option C
2. Answer - Option E
3. Answer - Option D
4. Answer - Option E
5. Answer - Option D
6. Answer - Option D
7. Answer - Option B
8. Answer - Option A
9. Answer - Option D
10. Answer - Option C
1. _____ is necessary for sustained relationship with the buyer,
    A. Continuity B. Consistency C. Understanding D. Empathy E. All of these

2. Sales Promotion involves _____.
    A. building Product Awareness B. creating Interest in the product C. providing Information D. designing new products E. None of these

3. Lead generation is a ____.
    A. pre-sales function B. domain of the customer C. function of manufacturing D. post sales function E. None of these

4. Effective Marketing assists in
    A. boosting purchases B. boosting sales C. diversified business D. realization of targets E. All of these

5. A 'lead' means a ____.
    A. buyer B. seller C. company intending to sell its products D. prospective buyer E. disinterested buyer

6. Competition results in ____.
    A. lower sales B. higher sales C. Neutral impact D. All of these E. None of these

7. Negotiation skills help in ____.
    A. evolving a consensus B. breaking the ice C. carry marketing further D. Mutual win-win situation E. All of these

8. Relationship Marketing is useful for
    A. trade between relatives B. trade between sister concerns C. cross-selling of products D. preparing a list of relatives E. There is no such term as Relationship Marketing

9. Good Public Relations means improved _____.
    A. Marketing skills B. Brand Image C. Customer Service D. All of these E. None of these

10. One method of Market Monitoring is ____.
    A. Monitor Performance of sales staff. B. Monitor the SENSEX C. Monitor Media Outlets D. Monitor profits E. None of these

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option A
4. Answer - Option B
5. Answer - Option D
6. Answer - Option B
7. Answer - Option E
8. Answer - Option C
9. Answer - Option D
10. Answer - Option A
1. Networking helps in marking Marketing Function
    A. a difficult task B. a laborious task C. an easier task D. Networking is worthless in Marketing E. Networking has a partial role

2. Customer Service _____.
    A. is an integral part of marketing B. has no role in marketing C. is required only by salesmen D. is not required by salesmen E. None of these

3. Public Relations is a part of _____.
    A. Customer Service B. Marketing C. Image Building D. All of these E. None of these

4. Relationship Marketing means
    A. selling to relatives B. selling by relatives C. after sales service D. cross- selling E. All of these

5. Buyer Resistance means ____.
    A. buyers fighting with salesmen B. reluctant salesmen C. indifferent salesmen D. hesitant buyers E. None of these

6. Closing a Sale means _________.
    A. closing down marketing B. stop the selling process C. successful completion of a call D. All of these E. None of these

7. Delivery channel means _________.
    A. maternity wards B. handing over the products to the buyers C. places where products are available to the buyers D. All of these E. None of these

8. Effective marketing helps in _________.
    A. developing new product B. creating a competitive environment C. building demand for products D. All of these E. None of these

9. Sources of Sales Leads are _________.
    A. Data mining B. Market Research C. Media outlets D. Promotional programs E. All of these

10. Promotion in Marketing means _________.
    A. passing an examination B. elevation to a higher grade C. selling the products by adopting different means D. selling the products in specific areas E. All of these

Answers
1. Answer - Option C
2. Answer - Option A
3. Answer - Option D
4. Answer - Option C
5. Answer - Option C
6. Answer - Option C
7. Answer - Option C
8. Answer - Option D
9. Answer - Option E
10. Answer - Option C
1. A call in marketing term means to _________.
    A. phone customers B. visit customer C. visit marketing site D. to call on prospective customers E. None of these

2. Entrepreneurs find direct marketing attractive because of
    A. investment is low B. it doesn’t require specialized skills C. returns are quick D. All of the above E. None of the above

3. An effective sales person should have _________.
    A. job commitment B. sociability C. sympathy D. All of these E. None of these

4. Successful marketing targets higher _________.
    A. sales volume B. profits C. output of sales staff D. output of sales staff E. None of these

5. Market Research helps in
    A. increasing sales B. making Marketing Plans C. evolving Marketing Strategies D. Marketing Monitoring E. All of these

6. Market Survey means _________.
    A. Market Research B. Market Plan C. Marketing Strategies D. Market Monitoring E. All of these

7. Marketing staff needs _________.
    A. Innovative skills B. Laborious attitude C. Aggressive nature D. Quality of imitation E. Sympathetic attitude

8. Communication skills for a DSA means _________.
    A. Oratory excellence B. Delivering long speeches C. Loquacious D. Ability to convince E. Ability to talk very fast

9. A 'Prospect' means -
    A. a person looking for gold B. a polite person C. a likely buyer D. a religious head E. a team leader

10. A 'Call' means -
    A. to call out to someone B. a Profession C. A Speech D. A new Product E. a sales person visiting a likely buyer

Answers
1. Answer - Option D
2. Answer - Option D
3. Answer - Option D
4. Answer - Option D
5. Answer - Option E
6. Answer - Option A
7. Answer - Option A
8. Answer - Option D
9. Answer - Option C
10. Answer - Option C
1. Effective Selling Skills depends on ______.
    A. Knowledge level of competitors B. Information about marketing staff C. Information about Share market D. Knowledge of related markets E. Information about political leaders

2. A DSA is defined as _________.
    A. Detective Service Agency B. Direct Selling Agent C. Direct Supplying Agent D. Distribution and Sales Agency E. Disciplined Sales Agent

3. Incentives are paid to sales staff for _________.
    A. missing targets B. surpassing targets C. for identifying leads D. for designing new products E. for travelling

4. 'Push' marketing style requires _________.
    A. Proper planning B. Good pushing strength C. Team work D. Ability to identify appropriate products E. Aggressive marketing

5. Conversion means _________.
    A. Grouping of prospective clients B. Interacting with a prospective client C. Converting a seller to a buyer D. Converting a prospect into a buyer E. Converting an employer into an employee

6. Diversification in marketing means _____.
    A. Marketing in different countries B. Marketing in many companies C. Marketing of the same product by many D. Marketing of a new, diverse product E. All of the above

7. _____ is not a pre-sales activity.
    A. Lead generation B. Product design C. Sales presentation D. After-sales service E. Scanning Yellow Pages

8. CRM or Customer Relationship Management is _____.
    A. a pre-sales activity B. tool for lead generation C. ongoing daily activity D. task of a DSA E. customer complaints

9. Channel Finance is good for only ____.
    A. Supply-chain distributors B. Chain managers C. NRIs D. Pensioners E. House wives

10. Pricing strategy for credit cards depends on _____.
    A. Competition B. Customer's income C. Customer Relations D. Customer awareness E. Customer usage

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option B
4. Answer - Option C
5. Answer - Option D
6. Answer - Option E
7. Answer - Option A
8. Answer - Option C
9. Answer - Option A
10. Answer - Option B
1. Offsite Marketing means _____.
    A. Sales persons B. Marketing in the Production Department C. ATMs D. Marketing inside the Branch E. Marketing function outside the Branch

2. A DSA or Direct Selling Agent is the one who _____.
    A. sells through the Internet B. sells direct to the client C. works at the bank counters D. works in back office E. None of these

3. An effective DSA should _____.
    A. Copy the competitor B. Criticize the competitor C. Join the competitor D. Be neutral E. Become more effective than the competitor

4. A DSA helps in _____ .
    A. Boosting direct sales B. Boosting sales through internet C. Strong Indirect Marketing D. Effective Telemarketing E. All of these

5. A 'Lead' in marketing terms means _____.
    A. type of metal B. a leash C. a likely consumer D. a team leader E. None of these

6. Efficient marketing style requires____.
    A. proper planning B. good communication skills C. team work D. knowledge of the product E. all of these

7. Media planning in marketing includes
    A. assessing loss B. selecting the right medium C. Both (a) and (b) D. All of the above E. None of the above

8. Lead generation means ____.
    A. Tips for selling tactics B. Tips for more efficient production C. Develop leaders D. sources for prospective clients E. None of these

9. Conversion means _____.
    A. meeting a prospective client B. interacting with a potential client C. converting an employer into an employees D. converting a seller to a buyer E. converting a prospective client into a buyer

10. Marketing orientation focuses on _____?
    A. Customers B. Suppliers C. Competitors D. Employees E. All of the above

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option B
4. Answer - Option C
5. Answer - Option D
6. Answer - Option E
7. Answer - Option C
8. Answer - Option D
9. Answer - Option E
10. Answer - Option A
1. A ‘Prospect’ means a _____.
    A. Rude person B. Polite person C. Likely buyer D. Religious head E. Team leader

2. Price discrimination is profitable and possible if the two markets have
    A. equal elasticity of demand B. different elasticity of demand C. inelastic demand D. highly elastic demand E. None of the above

3. Effective selling skills depend on _____.
    A. Knowledge level of competitors B. Information about marketing staff C. Information about share market D. Knowledge of related markets E. Information about local political leaders

4. ‘Push’ marketing style requires _____.
    A. Proper planning B. Good pushing strength C. Teamwork D. Ability to identify products E. Aggressive marketing

5. When goods in the domestic market are sold at a high price and in the foreign market at a low price, it is a situation of
    A. dumping B. perfect competition C. oligopoly D. duopoly E. All of these

6. Market Research is used for _____.
    A. Deciding proper marketing strategies B. Selecting sales staff C. Choosing old products D. Recruitment of staff E. Payment of bonus

7. Diversification in marketing means _____.
    A. Marketing in different countries B. Marketing to many companies C. Marketing the same product by different individuals D. Marketing of new, diverse product E. All of the above

8. CRM (Customer Relationship Management) is _____.
    A. A pre-sales activity B. A tool for lead generation C. An on going daily activity D. Task of a DSA E. Customer complaint cell

9. Channel finance is popular among_____.
    A. Supply-chain distributors B. Chain snatchers C. NRIs D. Pensioners E. Housewives

10. Direct Marketing is appropriate for _____.
    A. Designing Products B. Sending e-mails C. Increased production D. Increased job opportunities E. None of the above

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option E
5. Answer - Option A
6. Answer - Option A
7. Answer - Option C
8. Answer - Option A
9. Answer - Option A
10. Answer - Option E
1. Pricing strategy for credit cards depends on _____.
    A. Competition B. Customer’s income C. Customer relations D. Customer awareness E. Customer usage

2. Data mining means analyzing the data stored with _____.
    A. DSA B. front-office staff C. Back-office staff D. Customers E. None of these

3. Find the correct statement.
    A. Marketing is redundant in monopolistic companies B. Performance of sales staff depends on incentives paid C. Marketing is influenced by peer performance D. An increase in market share indicates a decline in business volume E. A Mission Statement is part of the Company’s Prospectus

4. Cross-selling is the basic function of _____.
    A. Employers B. Employees C. Sales persons D. Planning Department E. All of these

5. Cross-selling is INEFFECTIVE for _____.
    A. Debit cards B. Savings accounts C. Internet banking D. Pension loans E. Personal loans

6. Aggressive Marketing is needed due to ____.
    A. Globalization B. Intense competition C. Additional production D. More jobs E. All of the above

7. Efficient marketing style means _____.
    A. Appropriate planning B. Good communication skills C. Team work D. Product knowledge E. All of the above

8. Performance of sales staff depends on _____.
    A. Salary paid B. Sales incentives C. Size of sales team D. Ability and willingness of sales staff E. Team leader’s aggressiveness

9. Which means of communication is the most popular for publicity?
    A. Magazines B. Television C. Radio D. Outdoor exhibition E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option B
4. Answer - Option C
5. Answer - Option D
6. Answer - Option B
7. Answer - Option E
8. Answer - Option D
9. Answer - Option C
Hide Index Show Index