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Marketing Aptitude Quiz 50

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Marketing Aptitude Quiz 50

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 50 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which forecasting is required in operations management?
    A. Product portfolio B. Identify labor requirement C. Predicting demand of new and existing product D. Developing production schedule

2. Which is associated with Tausal model?
    A. Naive forecast B. Simple moving averages C. Exponential smoothing D. Multiple linear regression

3. _____ is the center of marketing process.
    A. Target market B. Target consumers C. Target geographical area D. Target city

4. _______ is the central instrument for directing and coordinating the market effort.
    A. Marketing strategy B. Business strategy C. Bench-marking D. Market plan

5. Close Range Marketing is same as
    A. Digital marketing B. Affinity marketing C. Alliance marketing D. Proximity marketing

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option B
4. Answer - Option D
5. Answer - Option D
1. After getting result in strategic marketing process, we enter into________
    A. Plan phase B. Control phase C. Analyze phase D. All of these

2. For success in marketing, companies must be effective in market planning and ________
    A. Understanding customers need B. Production C. Manufacturing D. Effective implementation

3. __________ are concerned with service levels, visions and scope.
    A. Quantitative targets B. Target consumers C. Qualitative target D. Business targets

4. ”Marketing planning is concerned with the identification of resources that are available and their allocation to meet specified objectives”. Who gave this statement?
    A. Neilson B. Philip Kotler C. Stephen Morse D. John F Kennedy

5. Concentration in plan is necessary for the products that are produced throughout the year, but are consumed _______
    A. Always B. Seasonally C. Depends on the mood of customer D. Rarely

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option C
4. Answer - Option C
5. Answer - Option B
1. _______is a type of market analysis where past is considered to predict future events.
    A. Qualitative analysis B. Quantitative analysis C. Time series analysis D. Marketing analysis

2. ______ takes place on the internet, where all the marketing resources and assets are transferred online to the respective parties.
    A. Digital marketing B. Affinity marketing C. Cloud marketing D. Alliance marketing

3. The process of market planning stresses mainly upon the achievement of
    A. Post-determined objectives B. Harvesting objectives C. Pre- determined objectives D. Divest objectives

4. Specific schedules are generally prepared for the programs of ___________
    A. Advertisement B. Sales promotion C. Customer satisfaction D. Both 1 and 2

5. _________ include allocating Marketing resources and monitoring.
    A. Marketing segmentation B. Marketing plan C. Marketing budget D. Sales forecasting

Answers
1. Answer - Option c
2. Answer - Option C
3. Answer - Option C
4. Answer - Option D
5. Answer - Option C

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