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Marketing Aptitude Quiz 43

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Marketing Aptitude Quiz 43

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 43 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Buying motives are classified in two parts. Food and drink, comfort, welfare of beloved ones is called
    A. Primary buying motive B. Secondary buying motive C. Future buying motive D. Both 2 and 3 E. Both 1 and 3

2. Association that is necessarily unique to the brand but may be shared with other brands is
    A. Point of difference B. Point of parity C. Point of same D. Point of common E. None of these

3. For a bank the target groups of customers that require education loan are
    A. Parents B. Children C. Students D. Teachers E. Principle

4. Growing number firms have adopted differentiated marketing. The drawback of his approach is
    A. Decrease the cost of doing business B. Increase the cost of doing business C. Nothing doing with cost D. Decrease in production E. None of these

5. A market which adopt the strategy of ignoring market segment differences and go after the whole market with one offer is known as
    A. Local marketing B. Micro marketing C. Mass marketing D. Undifferentiated marketing E. Differentiated marketing

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option C
4. Answer - Option B
5. Answer - Option D
1. A kind of attribute that binds the customer strongly, where customer believes that they could not find the same extent with a competitive brand is called
    A. Point of difference B. Point of parity C. Point of same D. Point of common E. None of these

2. Forming segments of customers who have similar needs and buying behavior even though they are located in different countries is called
    A. Benefit segmentation B. Inter-market segmentation C. Occasion segmentation D. Demographic segmentation E. Geographic segmentation

3. When a firm interacts with individual customer to create customer unique value by designing tailor made services for individual customer is called
    A. Mass marketing B. Mass customization C. Mass segmentation D. All of the above E. None of these

4. A company manufactures orange juice, which is often consumed in morning or in a particular season. If the company want to make it available for all time periods. Which type of segmentation they adopt?
    A. Benefit segmentation B. Demographic segmentation C. Geographic segmentation D. Occasion segmentation E. Inter-market segmentation

5. Marketing Segmentation helps in the formulation of
    A. Marketing policies B. Buyers motive C. Focused marketing D. Market targeting E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option B
4. Answer - Option D
5. Answer - Option A
1. When marketing of a product performed by a company is on the basis of what the products attribute will do for a given segment of consumer. The company is using ______ which is a form of behavioral segmentation.
    A. Occasion segmentation B. Benefit segmentation C. Inter marketing segmentation D. Micro segmentation E. Market segmentation

2. Manufacturing tailor made products to suit the requirement of specific individuals and locations is known as
    A. Micro marketing B. Local marketing C. Traditional marketing D. Segment marketing E. None of these

3. What is the tagline used by “HSBC” bank?
    A. Good people to banking with B. Worlds local bank C. A name you can bank upon D. Trusted family bank E. Build a better life around us

4. In the era of globalization ________ activities of banks were failed.
    A. Extended marketing B. Traditional marketing C. Service marketing D. Promotional marketing E. None of these

5. ________ is an example of sudden demand by depositor for notes and coins.
    A. CRR B. SLR C. Liquidity Risk D. Base Rate E. Repo Rate

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option B
4. Answer - Option B
5. Answer - Option C
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