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Marketing Aptitude Quiz 30

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Marketing Aptitude Quiz 30

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 30 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Warehouse Management does not include
    A. Space determination B. Stock layout C. Stock design D. Stock placement E. Order picking procedure

2. A marketing technique where marketer plays a specific role in a particular segment is called –
    A. Mass Marketing B. Niche marketing C. Strategic Marketing D. Communication Marketing E. None of these

3. Which among the following is not an example of convenience goods?
    A. Tea B. Newspaper C. Coffee D. Shirts E. None of these

4. In Marketing Mix 4 P’s Imply
    A. Product, Price, Place, Promotion B. Product, Price, Policy, Place C. Place, People, Product, Promotion D. All of the above E. None of these

5. In Market segmentation which among the following is not an economic component-
    A. Age B. Gender C. Both 1 and 2 D. Income level E. Taxes

Answers
1. Answer - Option E
2. Answer - Option B
3. Answer - Option D
4. Answer - Option A
5. Answer - Option C
1. Which among the following is a feature of good forecasting method –
    A. Accuracy B. Simplicity C. Economy D. Availability E. All of these

2. A person who ultimately determines any part or whole of the buying decision is called-
    A. Decider B. Buyer C. User D. Influencer E. None of these

3. When a firm sells off part of its business to another it is called-
    A. Diversification B. Divestment C. Pruning D. Strategy E. Joint venture

4. Buyer Resistance means
    A. Buyers fighting with the salesman B. Reluctant salesman C. Indifferent Salesman D. Hesitant buyers E. None of these

5. Digital Bank can be resorted through –
    A. Mobile phones B. Internal C. Telephones D. All of these E. None of these

Answers
1. Answer - Option E
2. Answer - Option A
3. Answer - Option B
4. Answer - Option D
5. Answer - Option D
1. Cross selling is very effective in the sale of one of the following–
    A. Debit – Card B. Credit- Cards C. Internal- Banking D. Auto Loan E. All of these

2. Target market for debit card is–
    A. All existing account holder B. All sales persons C. All NRI’s D. All HNI’s E. All of these

3. SME means –
    A. Small and medium enterprises B. Small scale marketing entities C. Small & medium establishments D. All of these E. None of these

4. “Out-sourcing means service rendered by–
    A. Outside agencies B. Other departments of the company C. Employees other than the sales person D. Marketing department E. None of these

5. Sales promotion involves, the incorrect option-
    A. Building product awareness B. Creating interest C. Providing Information D. Designing new product E. None of these

Answers
1. Answer - Option E
2. Answer - Option A
3. Answer - Option A
4. Answer - Option A
5. Answer - Option D

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