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Marketing Aptitude Quiz 49

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Marketing Aptitude Quiz 49

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 49 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which of the following is associated with casual techniques of forecasting?
    A. Diffusion model B. Moving averages C. Exponential smoothing D. Time series E. Zee chart

2. Qualitative method depends upon?
    A. Scientific methods. B. Mathematical techniques C. Statistical techniques D. Opinions and judgments E. None of these

3. Short term forecasting is used to formulate?
    A. Production B. Human resource C. Sales plan D. All of the above E. None of these

4. Percentage of the market captured by any company or product is known as
    A. Market share B. Company share C. Product share D. Sales share E. None of these

5. Which of the following is best for long term company forecast?
    A. Time series analysis B. Exponential smoothing C. Continuity extrapolation D. Multiple regression analysis E. Regression and correlation analysis

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option D
4. Answer - Option A
5. Answer - Option A
1. Which of the following does not concerned with time series analysis?
    A. Moving averages B. Exponential smoothing C. Time series D. Zee chart E. Bayesian decision theory

2. Which of the following gives us better idea about sale of goods or services in the market for given time period?
    A. Market potential B. Sales potential C. Market share D. All other above E. None of these

3. Which among the following act as ingredients for forecasting?
    A. The sales pipeline B. The past data C. Data from the field D. Managers institutions E. All of these

4. Market potential depends upon which factor
    A. Ability to buy B. mood to buy C. Market trend D. Need of market E. None of these

5. What is the categories where sales influences fall?
    A. Seasonal changes B. Cyclical changes C. Trends D. Irregular changes E. All of these

Answers
1. Answer - Option E
2. Answer - Option A
3. Answer - Option E
4. Answer - Option A
5. Answer - Option E
1. Extrapolate simple trends same as last year and in same percentage is the characteristic of _________
    A. Fitting a trend line B. Moving averages C. Trend projections D. Exponential smoothing E. Correlation regression

2. Buyers don’t know what they are going to do between desires and reality, buyer may consider the information confidential, surveys are expensive and time consuming are the disadvantages of ___________
    A. Jury of executive opinion B. Survey of buyers intention C. Opinion and judgment D. Sales force composite E. All of these

3. _______ is the amount of money available for a definite period, which is based on the expenditure during that period and proposal for financing the budget.
    A. Sales budget B. Revenue C. Marketing budget D. Sales force budget E. None of these

4. Which forecast were used by the contemporary business organization.
    A. Economic forecast B. Technological forecast C. Demand forecast D. All of the above E. None of these

5. __________ is the first stage for creating sales forecast.
    A. Market share B. Market demand C. Market potential D. Sales potential E. None of these

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option D
5. Answer - Option B

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