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Marketing Aptitude Quiz 48

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Marketing Aptitude Quiz 48

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 48 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which of the following penalize large errors?
    A. Tracking signal B. Mean square error C. Cumulative forecast error D. Mean absolute deviation E. None of these

2. Maximum possible sales by one company in specific territory for a given time is called
    A. Sales potential B. Sales forecast C. Market potential D. Sales quota E. Market index

3. __________ method is valued as most important to marketing manager
    A. Survey of buyer intension B. Trend projection C. Moving average D. Jury of executive opinion E. None of these

4. Which is the measure of any bias in the forecast?
    A. Tracking signal B.Mean square error C. Cumulative forecast error D. Mean absolute deviation E. None of these

5. ___________ results are used to predict the future sales of any new product.
    A. Time series projection B. Naive method C. Moving average D. Test market E. Trend projection

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option D
4. Answer - Option C
5. Answer - Option D
1. Which of the following should be possible reason for error in sales forecasting?
    A. Insufficient data B. Administrative error C. Change in economic structure D. Technological changes E. All of the above

2. Which of the following should be employed for assessing the accuracy of sales forecast?
    A. Comparison with total sales. B. Comparison with actual change in total sales. C. Comparison with other forecast techniques D. All of the above E. None of these

3. Actual sales estimate by one company in specific territory for a given time under a proposed marketing plan and under stated marketing environmental assumptions is called
    A. Sales potential B. Sales forecast C. Market potential D. Sales quota E. Market index

4. Which of the following forecasting technique is used with only one variable?
    A. Simple correlation B. Multiple correlation C. Multiple regression D. Simple regression E. None of these

5. Which of the following is oldest approach of forecasting?
    A. Jury of executive opinion B. Delphi technique C. Sales force composite D. Survey of buyer’s intentions E. Factor listing

Answers
1. Answer - Option E
2. Answer - Option D
3. Answer - Option B
4. Answer - Option D
5. Answer - Option A
1. Sales goal assigned to an individual or group in specific territory for a given time is called
    A. Sales potential B. Sales forecast C. Market potential D. Sales quota E. Market index

2. Which method is used for long range projections?
    A. Jury of executive opinionntentions B. Delphi technique C. Sales force composite D. Survey of buyer’s intentions E. Factor listing

3. Which among the following is level of sales forecasting?
    A. Product by product B. Technical C. Managerial D. Non-seasonal E. None of these

4. Which of the following is associated with qualitative method?
    A. Continuity extrapolation B. Time series analysis C. Exponential smoothing D. Econometric models E. Delphi technique

5. A market factor expressed as a percentage relative to some base figure in a territory for a given time is called
    A. Sales potential B. Sales forecast C. Market potential D. Sales quota E. Market index

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option A
4. Answer - Option E
5. Answer - Option E

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