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Marketing Aptitude Quiz 37

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Marketing Aptitude Quiz 37

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 37 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Marketing has taken a prominent position in India during the last decades. Is because of_______
    A. Better Production Rate B. Better Marketing Rate C. Better Sales Rate D. Better Literacy Rate E. All of the above

2. _______ brings out new ideas and encash several opportunities in Marketing.
    A. Production B. Marketing C. Creativity D. Consumer E. None of these

3. The main objective of marketing is_____
    A. Increasing Profit B. Increasing Sales C. Increasing Price D. Decreasing Sales E. Decreasing Profit

4. Effective Marketing require
    A. Proper Pricing B. Customized Products C. Effective Procedures D. All of these E. None of these

5. Marketing approach that focus on understanding only a particular group of customers with their specific requirements is known as
    A. Outbound Marketing B. Inbound Marketing C. Marketing Staff D. Marketing Research E. None of these

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option A
4. Answer - Option D
5. Answer - Option B
1. _______ is a cluster of complimentary product and services which are closely related to the customers mind but they are spread across in a diverse set of industries.
    A. Market B. Meta Market C. Customisation D. Product and Service E. None of these

2. Making call to the customers without taking any appointment is called_______
    A. Conversion B. Creating a Customer C. Cold Call D. Cross Selling E. None of these

3. Selling the product to an existing customer is called_______
    A. Selling B. Selling Skills C. Selling More D. Cross Selling E. Simple Selling

4. Concept which deals with good and quality products providing to the consumers is:
    A. Marketing Concept B. Product Concept C. Exchange Concept D. Production Concept E. None of these

5. In which Concept the process of consumers and products are produces in large scale at low unit cost are supported by the consumers.
    A. Marketing Concept B. Production Concept C. Selling Concept D. Exchange Concept E. None of these

Answers and Explanations
1. Answer - Option B
2. Answer - Option C
3. Answer - Option D
4. Answer - Option B
5. Answer - Option B
1. ______ Concept indicates that the exchange of product between the seller and buyer is necessary.
    A. Marketing Concept B. Production Concept C. Selling Concept D. Exchange Concept E. None of these

2. The concept which deals with the beginning and the end of the business cycle where the consumers need become the focal point is _________
    A. Marketing Concept B. Production Concept C. Selling Concept D. Exchange Concept E. None of these

3. To maximize the selling, organizations perform aggressive advertising and high power personal selling. Who is being neglected in this concept?
    A. Pricing B. Cross selling C. Packaging D. The Customer E. None of these

4. The term used in marketing for special product to suit each customer is known as______
    A. Proactive Marketing B. Marketing Decision C. Customisation D. Production Orientation E. None of these

5. What you will judge in the person to test his/her Marketing Skills?
    A. Communication Skills B. Good price policy C. Knowledge of marketing D. Selling Skills E. None of these

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option D
4. Answer - Option C
5. Answer - Option D

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