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Marketing Aptitude Quiz 35

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Marketing Aptitude Quiz 35

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 35 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which of the following is not a feature of B2B markets?
    A. Technical Complexity B. Relatively few Buyers C. Involvement of cross functional teams in both buyer and supplier firms D. Retail sales

Answer - Option D
2. In which sector, the production and consumption takes place at about the same time?
    A. Primary B. Secondary C. Tertiary D. None of them

Answer - Option C
3. Selling iron ore to a steel manufacturer comes under which of the following category?
    A. Product marketing B. Industrial Marketing C. Consumer marketing D. Retail Marketing

Answer - Option B
4. Which of the following terms is used for buying and selling in the marketing functions?
    A. Exchange Functions B. Facilitating Functions C. Distribution Functions D. Collaborative Function

Answer - Option A
5. Which among the following come under "facilitating” category of marketing functions?
    A. Standardizing and grading B. Financing C. Securing marketing information D. All of Above

Answer - Option D
1. Which among the following is the most basic concept underlying marketing?
    A. Product B. Goods C. Market D. Needs, Wants and Demands

Answer - Option D
2. The need or want for a particular product becomes a demand, when __?
    A. The product / service is available B. It is backed by buying power C. When a product represents that particular need D. When consumer is motivated to buy the product

Answer - Option B
3. The correct 4 P 's of marketing are______?
    A. Product, Place, Promotion, Profit B. Product, Price, Promotion , Profit C. Product, Place, Promotion, Pricing D. Product, Person, Promotion, Profit

Answer - Option C
4. The place in the 4P's of marketing describes _______?
    A. Shops and Showrooms B. Channels of marketing C. The location of customers clusters D. Godowns

Answer - Option B
5. In the transportation industry, the no-frills, low-cost airliners compete with train and luxury bus services. This is an example of __?
    A. Direct Competition among similar products B. Direct competition among substitute Products C. Indirect competition among substitute products D. Indirect competition among substitute products

Answer - Option B
1. USP stands for
    A. Uniform Selling Progress B. Unique Selling Point C. Unique Selling Point D. Under Selling Process

Answer - Option C
2. The Market Share of the companies are increased by increasing
    A. Sales Volumes B. Number of Staff C. Number of Products D. Profit Percentage

Answer - Option A
3. ________is the USP of Saving Account
    A. Easy to return B. Rate of Interest C. Security D. Easy to operate

Answer - Option D
4. The marketing is the art of ______
    A. Product Protection B. Buying Product C. Selling Product D. All of these

Answer - Option C
5. Marketing of services is resorted in which of the following sectors?
    A. Banking process B. Manufacturing business C. Education sectors D. Insurance business

Answer - Option D

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