Marketing Aptitude - SPLessons
boy2

Marketing Fundamentals Quiz

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Fundamentals Quiz

shape Introduction

Marketing primarily involves the process of creating, promoting and delivering the goods and services to consumers. The primary P's of marketing are: Product, Price, Place, Promotion/Distribution and People. The article Marketing Fundamentals Quiz provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.
Smartphone Era Marketing!!! - A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras - A Must Read For Marketers of Digital Era - Now Available @ Amazon for only Rs.175/-

shape Quiz

1. Ratio analysis is associated with _____.
    A. Estate management. B. Manpower management. C. Financial aspects of management. D. All of the above E. None of these

2. To solve problems of absenteeism ___ management function is important?
    A. Marketing B. HRM C. Production D. All of the above E. None of the above

3. In the context of globalization BPO means:
    A. British petroleum Office B. British Passport Office C. Budgeting Process Orientation D. Business Process Orientation E. Business Process Outsourcing

4. SWOT analysts refers to
    A. marketing tool to understand constraints and potentials of self and competitor B. external environment analysis C. internal environment analysis D. strategic planning for selling the product E. south-west organization for trade

5. In the era of globalization M & A means
    A. Money & Assets B. Marketing & Alliances C. Mergers & Acquisition D. Means & Acquisition E. Markets & Acquisition

6. Marketing is:
    A. Only selling B. meeting human & social needs while earning profits C. focus on customer D. focus on producing goods/ service E. Only (b) and (c)

7. Marketing is successful when
    A. demand exceeds supply B. supply exceeds demand C. exports are heavy and costly D. salesman are effectively trained E. All the above

8. Before Industrial Revolution, selling was no problem as:
    A. marketing had not evolved B. people was not important C. people don't want to sell anything D. small scale enterprises dominated the economy E. None of these

9. Long term objective of marketing is
    A. customer satisfaction B. profit maximization C. cost cutting D. profit maximization with customer E. None of these

10. _____ measures income inequality?
    A. Gini coefficient B. Price indices C. GNP D. GDP E. None of these

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option E
4. Answer - Option A
5. Answer - Option C
6. Answer - Option C
7. Answer - Option D
8. Answer - Option D
9. Answer - Option D
10. Answer - Option A
1. Short-term planning focuses on
    A. functional plans B. long term objectives C. specific goals D. both (a) and (c) E. None of these

2. In marketing attitude can best be defined as a
    A. rude behavior of salesperson B. rude behavior of consumer C. mental state of consumer D. ego of the marketing executive E. None of these

3. Just in Time (JIT) approach is getting wide acceptance world over. It was first introduced in
    A. India B. Germany C. Japan D. USA E. None of these

4. Gate keepers
    A. use the products B. reports on product performance C. control the flow of information into buying centre D. issue challan for discharge of products E. None of the these

5. Information systems can assist managers by
    A. providing information B. providing data on internal sources C. directing D. All of the above E. None of the above

6. Which of the following is true?
    A. Marketing is not required in a buyers market B. Marketing is not required in a sellers market C. Marketing is not required after globalization D. Marketing is not required after liberalization E. Marketing is not required due to spread of MNC

7. Which of the following statements is true?
    A. Marketing makes the company loose money due to high cost. B. Marketing is not important in profit- making companies C. Marketing sharpens the mind set of the employees D. Marketing is a time-bound seasonal function E. Marketing is a waste

8. In any selling process _____.
    A. only standardized products are sold B. no customization is required C. seller need not have product knowledge D. seller should aim at customer satisfaction E. None of these

9. Find the true statement
    A. Marketing is a waste of the employee’s time B. Marketing is not required in India due to its large market C. Marketing involves additional work D. Marketing is not required today due to spread of IT E. None of these

10. ___ is not required for effective marketing.
    A. Self- motivation B. Effective communication skills C. Team work D. Perseverance E. Sympathy

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option C
4. Answer - Option C
5. Answer - Option D
6. Answer - Option B
7. Answer - Option C
8. Answer - Option D
9. Answer - Option E
10. Answer - Option E
1. Find out the INCORRECT statement
    A. marketing is redundant in computerized banks B. marketing is redundant in foreign countries C. marketing is redundant in private establishments D. marketing is redundant in Government establishments E. All of these

2. Proper Marketing requires
    A. planning B. sympathy C. knowledge of products D. (a) and (b) both E. (a) and (c) both

3. Market information means
    A. knowledge of companies B. cross- country information C. knowledge of related markets D. knowledge of current customers E. None of these

4. Marketing and Selling are
    A. not required if profit is high B. not required if sales are high C. not required in monopolistic conditions D. All of the above E. None of these

5. 4 P's of Marketing are ____.
    A. Primary Marketing Techniques B. Person, Place, Product and Promotion C. Promoting Authority D. Purpose, Place, Passion, and Product E. None of these

6. Direct Marketing is necessary for
    A. having a focused approach B. boosting sales C. better customer contacts D. All of the above E. None of these

7. In Marketing it is necessary to identify
    A. potential sellers B. selling employees C. potential products and services D. key existing and potential customers E. All of the above

8. Marketing is required for
    A. boosting production B. reducing costs C. boosting profits D. improving customer service E. All of the above

9. Marketing is successful when
    A. demand exceeds supply B. supply exceeds demand C. exports are heavy and costly D. salesmen are effective E. All the above

10. Value added services means
    A. costlier products B. large range of products C. additional services D. at par services E. None of these

Answers
1. Answer - Option E
2. Answer - Option E
3. Answer - Option C
4. Answer - Option C
5. Answer - Option B
6. Answer - Option D
7. Answer - Option E
8. Answer - Option E
9. Answer - Option D
10. Answer - Option C
1. Aggressive Marketing is necessitated due to
    A. globalization B. increased competition C. increased production D. increased job opportunities E. All of these

2. Efficient marketing style requires
    A. proper planning B. good communication skills C. team work D. knowledge of the products E. All of these

3. Sole aim of marketing is to increase ____.
    A. sales B. number of employees C. profits D. production E. Both (a) and (c)

4. Cross selling is very effective in selling _____.
    A. Debit cards B. Credit cards C. Internet banking D. Auto loans E. All of these

5. Cross selling means
    A. salesman selling to each other B. selling across territories C. selling across countries D. selling additional products to existing customers E. All of these

6. Cross selling can be resorted to by
    A. all sales persons B. all employees C. all employers D. outsourced agencies E. all service providers

7. SME means _____.
    A. Small and Medium Enterprises B. Small Marketing Enterprises C. Small Scale Marketing Entities D. Small and Medium Establishments E. None of these

8. For successful marketing only _____.
    A. sales person sells B. finance Department sells C. front office staff sell D. back office staff sell E. whole organisation sells

9. “Outsourcing” means service rendered by
    A. outside agencies B. other departments C. othe employees D. marketing department E. All of these

10. In marketing the benefits of selling extend to
    A. Only products and services B. Only after sales services C. Lifelong relationship with the buyer D. All of these E. None of these

Answers
1. Answer - Option B
2. Answer - Option E
3. Answer - Option E
4. Answer - Option E
5. Answer - Option D
6. Answer - Option B
7. Answer - Option A
8. Answer - Option E
9. Answer - Option A
10. Answer - Option C
1. Sequence of a sales process is _____.
    A. a call, a lead, presentation and sale B. a lead, a call, presentation and sale C. presentation, sale, lead and call D. presentation, lead, sale and call E. sale, call, lead and presentation

2. A presentation means
    A. display of products B. explaining the utility of products C. a gift D. display of communication skills E. All of these

3. In marketing POS _____.
    A. Preparation for Sales B. Point of Superiority C. Point of Sales D. Primary Outlook of Salesmen E. Position of Sales

4. Niche Market means a _____.
    A. free market B. social market C. equity market D. capital market E. specified market for a target group

5. A Market Plan is _____.
    A. company's prospectus B. Memorandum of Association C. document for marketing strategies D. business goals E. action plan for better production

6. HNI in Marketing means
    A. High Number Influence B. Highly Negative Individual C. High Net worth Improvement D. High Net worth Individual E. High National Inspiration

7. Which was the period of sales oriented stage?
    A. 1901-1920 B. 1930-1950 C. 1900-1927 D. 2000-2008 E. 1957-1992

8. Effective communication is not required in marketing if __.
    A. Demand exceeds supply B. Supply exceeds demand C. Buyer is illiterate D. Seller is illiterate E. None of these

9. Marketing is not required for _____.
    A. Corporate Loans B. Exports C. Imports D. Credit Cards E. None of these

10. Marketing is a _____.
    A. day-to-day function B. one-off affair C. one-man show D. collective process E. means to earn additional income

Answers
1. Answer - Option B
2. Answer - Option B
3. Answer - Option C
4. Answer - Option E
5. Answer - Option C
6. Answer - Option D
7. Answer - Option B
8. Answer - Option E
9. Answer - Option E
10. Answer - Option D
1. Qualities essential in good marketing are ____.
    A. aggressiveness B. politeness C. perseverance D. politeness E. Only (c) and (d)

2. Marketing should be resorted to ____.
    A. among rich persons B. among the poor C. in crowded areas D. for specific products E. depending upon staff availability

3. Motivation means _____.
    A. keeping sales staff happy B. keeping the staff happy C. more enthusiasm D. more team work E. All of these

4. Effective communication is ___.
    A. not required if demand exceeds supply B. essential for marketing C. good vocabulary D. All of these E. None of these

5. Marketing can be effective if _____.
    A. salesmen are effective B. existing customers are attracted C. additional customers are attracted D. All of these E. None of these

6. Role of a _____ determines a buyer’s needs and matches it to the correct hardware and software.
    A. computer scientist B. computer sales representative C. computer consultant D. corporate trainer E. None of these

7. After sales service is not the job of _____.
    A. Marketing B. Sales C. Directors of the Company D. Employees E. None of these

8. Networking makes Marketing _____.
    A. very difficult B. very cumbersome C. easy D. has no role E. None of these

9. Social Marketing refers to _____.
    A. Share market prices B. Marketing to entire society C. Internet Marketing D. Marketing for a social cause E. Society bye-laws

10. ______ is not a part of 7 P's of Marketing.
    A. Product B. Price C. Production D. Promotion E. People

Answers
1. Answer - Option E
2. Answer - Option D
3. Answer - Option E
4. Answer - Option B
5. Answer - Option C
6. Answer - Option C
7. Answer - Option E
8. Answer - Option C
9. Answer - Option D
10. Answer - Option C
1. The first commandment in marketing is
    A. know your customer B. know your product C. know your markets D. know your price E. All of these

2. EMI is a marketing tool if_____.
    A. EMI is increasing B. EMI is very high C. EMI is very low D. EMI is impact neutral E. EMI is at a flat rate

3. Good marketing requires _____.
    A. proper planning B. good team work C. superior communication skills D. product knowledge E. All of these

4. Marketing is a _____.
    A. one day effort B. team effort C. individual effort D. All of these E. None of these

5. Service Marketing is similar to _____.
    A. Transaction Marketing B. Relationship Marketing C. Internal Marketing D. Outdoor Marketing E. None of these

6. Marketing is a necessity today due to _____.
    A. Liberalization B. Nationalization C. Fashion D. Urbanization E. Marketing in banks is not necessary as banking in India is more than 200 years old

7. Marketing helps in _____.
    A. boosting production B. getting new clients C. interacting with strangers D. All of these E. None of these

8. Marketing of services is essential for _____.
    A. manufacturing B. Insurance C. hotels D. Only (a) and (b) E. Only (b) and (c)

9. Marketing is the art of _____.
    A. buying more B. paying more C. selling more D. talking more E. only (a) & (b)

10. Market Share means _____.
    A. share market B. share prices C. IPOs D. Scope for marketing E. Share of business among producers

Answers
1. Answer - Option A
2. Answer - Option A
3. Answer - Option E
4. Answer - Option B
5. Answer - Option B
6. Answer - Option A
7. Answer - Option B
8. Answer - Option B
9. Answer - Option C
10. Answer - Option E
1. Which of the following statements is correct?
    A. Marketing is not required due to globalisation B. Marketing causes higher expenses and losses C. Marketing is not required in profit - making companies D. Marketing sharpens the mind of the employees. E. Marketing is a waste of time in established companies

2. Selling is _____.
    A. different from Marketing B. a sub-function of marketing C. same as Marketing D. more than Marketing E. All of these

3. Good selling skills involves _____.
    A. patience B. perseverance C. empathy D. knowledge E. All of these

4. Sole aim of marketing is to ____.
    A. Increase sales B. Increase the number of workers C. Increase profits D. Increase production E. All of these

5. Marketing staff needs _____.
    A. Innovative skills B. Laborious approach C. Combative nature D. Ability to imitate E. Sympathetic approach

6. Communication skills for a DSA means _____.
    A. Good oratory B. Delivery of long speeches C. Being talkative D. Ability to convince the customer E. Ability to talk rapidly

7. Marketing concept emphasises on
    A. customer-oriented products B. value creation C. sales orientation D. production orientation E. None of the above

8. A DSA means _____.
    A. Detective Service Agency B. Direct Selling Agent C. Direct Supplying Agent D. Distribution & Sales Agency E. Disciplined Sales Agent

9. Planning for Retirement Saving is a _____.
    A. Banking Option B. Stock Market Option C. Branding D. Financial Planning E. Mutual Fund Benefit

10. Bad Financial Planning can lead to _____.
    A. Balanced investment in Mutual Funds B. Overspending and debt problems C. Inadequate exposure to share market D. Capital gains E. Planned Future

Answers
1. Answer - Option E
2. Answer - Option B
3. Answer - Option C
4. Answer - Option A
5. Answer - Option A
6. Answer - Option D
7. Answer - Option A
8. Answer - Option B
9. Answer - Option D
10. Answer - Option B
1. ‘Marketing myopia’ is based upon
    A. current product offerings B. forecasting the future product offering C. dropping a product D. adding a product E. None of the above

2. _____ is not a pre-sales activity.
    A. Lead generation B. Product design C. Sales presentation D. After-sales service E. Scanning the Yellow Pages

3. Market survey means
    A. marketing research B. market planning C. marketing strategies D. marketing monitoring E. All of these

4. Situation Analysis is used for _____.
    A. SWOT analysis B. Analysis of Sales staff performances C. Analysis of capital markets D. Staff placement E. Area allocation

5. Marketing aims to _____.
    A. Increase sales B. Increase staff C. Raise profits D. Increase production E. All of the above

6. Market expansion means
    A. hiring more staff B. firing more staff C. buying more products D. buying more companies E. None of these

7. Green marketing incorporates
    A. product modification B. packaging changes C. changes to the production process D. All of the above E. None of the above

8. Psychology of consumer includes
    A. consumer attitudes B. intentions C. desires D. All of these E. None of these

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option A
4. Answer - Option A
5. Answer - Option E
6. Answer - Option E
7. Answer - Option D
8. Answer - Option C
Hide Index Show Index