1. Which of the following is the major element of marketing planning appraisal process ?

A. .Forecasting B. Gap Analysis C. Internal Appraisal D. SWOT Analysis E. All of these

2. ____________ is the center point of banking concept

A. Interest B. Loan C. Potential of the Country D. Potential of Customer E. None of these

3. The action of an organization or government selling or liquidating an asset or subsidiary is known as

A. Investment B. Disinvestment C. Capital expenditure D. Commoditization E. None of these

4. ___________ is/are methods of forecasting demand of product in market.

A. Plausibility B. Simplicity C. Availability D. All 1 , 2 and 3 E. Only 2 and 3

5. The gap analysis is used to determine the gap between ________ and _________

A. Desired situation and Target Situation B. Current situation and Desired situation C. Target situation and Sales situation D. Sales situation and Marketing situation E. None of these

Answers and Explanations
1. Answer - Option E
Explanation -
The marketing planning appraisal process consists of the following major elements – Internal Appraisal, External Appraisal SWOT Analysis, Gap Analysis and Forecasting
2. Answer - Option D
Explanation -
A bank is a financial institution that accepts deposits from the public and creates credit. The center point of bank concept is based on potential customer of bank
3. Answer - Option B
Explanation -
Disinvestment is the action of an organization or government selling or liquidating an asset or subsidiary. Absent the sale of an asset, disinvestment also refers to capital expenditure reductions, which can facilitate the re-allocation of resources to more productive areas within an organization or government-funded project
4. Answer - Option D
Explanation -
There are various methods of forecasting demand of product in market. They are Plausibility, Simplicity, Economy and Availability
5. Answer - Option B
Explanation -
Gap analysis: It helps in understanding the gap between the current situation and the desired situation. Broadly there are three types of gap analysis: (i) Profit gap, (ii) Sales gap, and (iii) Risk gap.

1. Which types of goods are used for further production ?

A. Capital goods B. Consumer goods C. Derived goods D. Initial goods E. None of these

2. The Center point of marketing concept is ____________

A. Customer B. Consumer C. Product D. Profit E. None of these

3. Which is the first level of a product ?

A. Core B. Actual C. Augmented D. All of these E.None of these

4. Which of the following is an example of convenience goods ?

A. Mobile phones B. BMW Cars C. Fastrack watches D. Shampoo E. None of these

5. Marketing is ____ oriented

A. Consumer B. Product C. Channel D. Profit E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Capital goods are tangible assets such as buildings, machinery, equipment, vehicles and tools that an organization uses to produce goods or services in order to produce consumer goods and goods for other businesses.
2. Answer - Option A
Explanation -
Marketing is the customer at the centre–point of strategic focus.
3. Answer - Option A
Explanation -
Core Product – The dominant benefit or satisfaction that a customer expects from a good or service he or she buys.
Example: Hotel Halting
4. Answer - Option D
Explanation -
The convenience product is bought most frequently. A convenience product is a consumer product or service that customers normally buy frequently, immediately and without great comparison or buying effort. Examples include articles such as laundry detergents, fast food, sugar and magazines
5. Answer - Option A
Explanation -
Consumer orientation establishes and monitors standards of customer satisfaction and strives to meet the clientele’s needs and expectations related to the product or service sold by the business.

1. An extreme type of inferior good is called as ______________

A. Convenience Goods B. Shopping Goods C. Unsought Goods D. Giffen Goods E. None of these

2. Which of the following is essential for Blue ocean strategy ?

A. .Innovation B. Communication C. Skills D. Motivation E. All of these

3. Cross Selling is related with ____________

A. Sellers B. Customers C. Consumers D. Employers E. None of these

4. Which of the following is used in customer relationship management (CRM) ?

A. Data Mining B. Web Mining C. Product Mining D. Clustering E. None of these

5. _______________is an analyzing the data stored with back-office staff

A. WalMar B. Pattern Discovery C. Data Warehouses D. Data Mining E. None of these

Answers and Explanations
1. Answer - Option D
Explanation -
In economics and consumer theory, a Giffen good is a product that people consume more of as the price rises and vice versa violating the basic law of supply and demand in microeconomics.
2. Answer - Option E
Explanation -
Blue ocean strategy requires communication skills,innovation skills and motivation.
3. Answer - Option A
Explanation -
Cross-sell is the practice of selling or suggesting related or complementary products to a prospect or customer. Cross selling is one of the easiest and most effective methods of marketing.
4. Answer - Option B
Explanation -
Web mining is a type of data mining used in customer relationship management (CRM)
5. Answer - Option D
Explanation -
Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.