Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 72

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 72

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 72 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. _____________is the purpose of public relation activities to create good image of the company in the mind of the people.
    A. Not to create immediate demand B. Create immediate demand C. Maintaining immediate demand D. Start production for immediate demand E. None of these

2. On- pack coupons are the e.g. of
    A. Trade promotion B. Sales promotion C. Money based sales promotion D. Fulfilment cost E. None of these

3. _______ is the factors contributing for the rapid growth of Sales Promotion.
    A. Pressurizing by manager to increase sales. B. Advertising efficiency has declined due to rising costs. C. More external competition D. Least difference among the brands E. All of these

4. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are _______________ of Sales promotion.
    A. Tools B. Developing programs C. Overviews D. Objectives E. Rapid growth

5. Giving cash or award to customer for using the same product regularly is called
    A. Coupon B. Price pack C. Rebate/cash refund offer D. Premium E. Patronage reward

Answers
1. Answer - Option A
2. Answer - Option C
3. Answer - Option E
4. Answer - Option D
5. Answer - Option E
1. When customers are getting offer for the product with fewer prices then the listed price is called
    A. Refund B. Discount C. Lucky draw D. Quantity gift E. None of these

2. The cost handling in campaign and financing the offers is known as
    A. Promotion cost B. Communication cost C. Fulfilment cost D. Marketing cost E. None of these

3. A display in retail outlet is called
    A. Money based sales B. Self-liquidating promotion C. Direct marketing D. Point of sale E. None of these

4. Which type of promotional tool is nonpublic, immediate, interactive and customized?
    A. Indirect marketing B. Direct marketing C. Viral marketing D. E-commerce E. Onsite selling

5. Scratching card and getting gift or some offer immediately is called
    A. Lucky draw B. Instant draw and assigned gift C. Quantity gifts D. Rebate E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option D
4. Answer - Option B
5. Answer - Option B
1. The best promotional tool in any marketing is __________
    A. Word of mouth publicity B. Self-liquidating promotion C. Push promotion D. Dealers promotion method E. None of these

2. ”Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
    A. Kollar and Clark B. Hanson C. Bordan D. AHR Detens E. Mackarthi

3. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
    A. Pre sales service B. After sales service C. Marketing method D. Sales promotion E. None of these

4. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called
    A. Lucky draw B. Instant draw and assigned gift C. Quantity gifts D. Rebate E. None of these

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called
    A. Coupon B. Price pack C. Rebate/cash refund offer D. Premium E. Patronage reward

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option B
4. Answer - Option A
5. Answer - Option D

Reasoning Ability - Related Articles
Cubes and Dice -Important Quiz Questions
Blood Relations-Important Quiz Sets
Hide Index Show Index