1. ‘Market segmentation as the subdivision of a market into homogeneous subjects of customer’ said by whom ?

A. Dirk Morschett B. Thomas Rudolph C. Philip Kotler D. American Marketing Association E. None of these

Answer - Option C
Explanation: Marketing Guru Philip Kotler defines market segmentation as the subdivision of a market into homogeneous subjects of customers
2. MRP stands for

A. Manufacturing Resource Planning B. Manufacturing Resource Process C. Making Retail Product D. Material Resource Planning E. None of these

Answer - Option A
Explanation: Manufacturing resource planning (MRP II) is defined as a method for the effective planning of all resources of a manufacturing company.
3. __________ relates to several entity’s control of a market to purchase a good or service.

A. Tripoly B. Duopoly C. Monopoly D. Oligopoly E. None of these

Answer - Option D
Explanation: An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists). Oligopolies can result from various forms of collusion which reduce competition and lead to higher prices for consumers. Oligopoly has its own market structure.
4. In marketing Monopsony relates with _______ seller and ______ buyer

A. Many, Many B. Many, One C. One, Sellers D. Two, Many E. None of these

Answer - Option B
Explanation: Monopsony a market situation in which there is only one buyer. A monopsony occurs when a single firm has market power in employing its factors of production.
5. In MRTP, P represents _______

A. Process B. Product C. Practices D. Production E. None of these

Answer - Option C
Explanation: The Monopolies and Restrictive Trade Practices Act (MRTP Act) was passed by Parliament of India on 18 December 1969 and got president’s assent on December 27, 1969. This act is not in force in India currently as it was repealed and was replaced by Competition Act 2002 with effect from September 1, 2009.

1. _______ is/are concept of Marketing

A. Customer is always right B. Your Satisfaction is our profit C. Customer is a King of Market D. Only 1 and 3 E. All of these

Answer - Option E
Explanation: The concept of Marketing are Customer is a King of Market Your Satisfaction is our profit Customer is always right
2. RSS stands for

A. Really Simple Syndication B. Regular Source Saving C. Real Simple System D. Random Source Segmentation E. None of these

Answer - Option A
Explanation: RSS or Really Simple Syndication uses a family of standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video.
3. _________ is/a re pillars of the modern marketing concept

A. Profitability B. Target Market C. Integrated Marketing D. Consumer Orientation E. All of these

Answer - Option E
Explanation: There are four pillars of the modern marketing concept – consumer orientation (may be said as consumer satisfaction), target market, integrated marketing, and profitability.
4. According to Pyle, Marketing comprises of ___________

A. Only Buying B. Only Selling C. Only Production D. Both buying & Selling E. None of these

Answer - Option D
Explanation: According to Pyle, “Marketing comprises both buying and selling activities.
5. The Customer relationship management(CRM) is used for ___________

A. Selling B. New Product C. Purchase D. Branding E. Both 1 & 2

Answer - Option E
Explanation: CRM(Customer relationship management) is being used to launch new products as well as used for sales marketing and customer support.

1. What is/are used as a tool for promotion ?

A. Sales promotion B. Public relation C. Advertising D. Direct Marketing E. All of these

Answer - Option E
Explanation: The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
2. ______ is /are example of Bank’s product mix

A. Saving Account B. ATM card C. Bank Draft D. Mutual Funds E. All of these

Answer - Option E
Explanation: Example of Bank’s product mix are Saving account, current account, fixed deposit, Debit card, ATM card, Bank Draft, Consultancy service & Mutual funds, etc.
3. Product line is a series of which of the following ?

A. Related Product B. Different Product C. Same Product D. All of these E. None of these

Answer - Option A
Explanation: A product line is a group of related products under a single brand sold by the same company.
4. The term Marketing Mix was developed by ________

A. Neil Borden B. James Culliton C. Philip Kotler D. Martin Marshal E. None of these

Answer - Option A
Explanation: The term Marketing Mix was developed by Neil Borden who first started using the phrase in 1949.The concept of Mareting mix is developed by James culliton
5. In ECRM, E denotes _______

A. Economic B. Experts C. Evolution D. Electronic E. None of these

Answer - Option D
Explanation: Electronic customer relationship management (E-CRM) is the application of Internet-based technologies such as emails, websites, chat rooms, forums and other channels to achieve CRM objectives.