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Marketing Aptitude Quiz 69

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Marketing Aptitude Quiz 69

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 69 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. “Through newspaper any firm can reach literate customers only”. It’s a
    A. Nothing related to illiterate customers B. Advantage of newspaper C. Drawback of newspaper D. No problem in such advertising E. None of these

2. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of __________in advertising.
    A. Objective of advertising B. Models of advertising C. Evaluation of advertising D. Developing strategy E. None of these

3. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to
    A. Advertiser B. Sponsor C. Marketing manager D. Firm E. Retailer

4. Which of the following is the most popular print media available to advertiser?
    A. Magazine B. Pamphlet C. Emails D. Newspaper E. None of these

5. Direct mail advertising is suitable in case of
    A. Retailer B. Wholesaler C. Personal selling D. Share broker E. None of these

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option A
4. Answer - Option D
5. Answer - Option D
1. _______ is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.
    A. Social media B. Email C. Radio D. Television E. Print

2. __________ ignores large differences in cultures, demographics, and economics of international marketing decision.
    A. Standardization drawbacks B. Advertisement regulations C. Standardization benefits D. Typical responses E. None of these

3. Pioneer advertising, consumer advertising and product advertising are
    A. Objective of advertising B. Types of advertising C. Marketing decisions in advertising D. Evaluating advertising E. None of these

4. Drama, exhibitions, fair are effective means of
    A. Personal selling B. Advertisements C. Sales territory D. Entertainment E. None of these

5. ______ in advertisement means of providing complete information about the product and its uses to the society.
    A. Legal environment B. Awareness C. Interest D. Personal selling E. Educative

Answers
1. Answer - Option A
2. Answer - Option A
3. Answer - Option B
4. Answer - Option D
5. Answer - Option E
1. Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are
    A. Objective of advertising B. Models of advertising C. Evaluation of advertising D. Developing strategy E. None of these

2. In advertisements we generally see a warning for cigarettes that “Smoking is Injurious to health”. It’s an example of
    A. Advertising B. Monopoly in market C. Legal environment D. Entertainment E. None of these

3. Selecting style, tone, words for making ads are part of
    A. Message strategy B. Message execution C. Selecting media D. Measuring communication E. None of these

4. Through ads customer used to take their purchasing decision in advance, in this way advertisement help in
    A. Online marketing B. Customer decision C. Personal selling D. Convenient purchasing E. None of these

5. “Think globally, act locally” is a global advertising strategies and local advertising programs under _________ of international marketing decision.
    A. Standardization drawbacks B. Advertisement regulations C. Standardization benefits D. Typical responses E. None of these

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option B
4. Answer - Option D
5. Answer - Option D

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