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Marketing Aptitude Quiz 68

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Marketing Aptitude Quiz 68

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 68 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Advertising creates employment as it increases the volume of sales and _______
    A. Production B. Marketing C. Promotion D. Personal selling E. New products

2. Lower costs, greater global advertising coordination consistent worldwide image are the _____ of international marketing decision.
    A. Standardization drawbacks B. Advertisement regulations C. Standardization benefits D. Typical responses E. None of these

3. The most popular form of advertising and it reaches to masses.
    A. Social media B. Email C. Radio D. Television E. Print

4. Advertising for _________ is not allowed.
    A. Liquor B. Washing powder C. Cigarette D. Cold cream E. Both 1 and 3

5. The best advertisement is
    A. By emails B. Print media C. Television D. A satisfied customer E. Radio

Answers
1. Answer - Option A
2. Answer - Option C
3. Answer - Option E
4. Answer - Option E
5. Answer - Option D
1. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of ______.
    A. Manufacture B. Production C. Promotion D. Development E. None of these

2. Advertisement is a type of __________.
    A. Outdoor marketing B. Indirect marketing C. Share marketing D. Transaction marketing E. Relationship marketing

3. With the popularity of satellites, phones, iPod etc. usage of ___________ becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.
    A. Social media B. Email C. Radio D. Television E. Print

4. Advertising is a non-personal process but must be written or printed in words _________ advertise and helps in the sale of the product.
    A. Salesman B. Sponsors C. Marketer D. Marketing manager E. None of these

5. The advertisement of newspaper has a very short life span of
    A. One day B. One week C. One month D. One year E. None of these

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option C
4. Answer - Option B
5. Answer - Option A
1. Advertising is not flexible as the message is once fixed it can’t be altered again and again according to the _________.
    A. Advertiser B. Sponsor C. Customer D. Marketer E. None of these

2. From the perspective of sales, advertisements are required for
    A. Profit B. Loss C. Increasing sales D. Decreasing sales E. None of these

3. When a number of advertisements are published in the newspaper in series and in regular intervals are called
    A. Monopoly in market B. Feedback mechanism C. Boosting the sales D. Teaser advertisements E. None of these

4. Advertising is generally criticized because the cost involved in making ads are generally_______
    A. High B. Low C. Medium D. Equal to the production E. None of these

5. __________ and loyalty programs are wonderful and cost effective way to stay in touch with customers when customer database is used correctly.
    A. Social media B. Email C. Radio D. Television E. Print

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option D
4. Answer - Option A
5. Answer - Option B

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