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Marketing Aptitude Quiz 67

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Marketing Aptitude Quiz 67

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 67 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which among the following is not any stage of personal selling process?
    A. The opening B. Need and problem identification C. Selling the product D. Negotiation E. Closing the sale

2. What is AIDA?
    A. Attention Interest Desire Action B. Attract Interest Desire Action C. Attention Interest Design Action D. Attract Interest Design Action E. None of these

3. _____________ is product reliability, after-sales service and delivery supported by penalty clauses so that the buyer can claim the cost if something go wrong during the given period by the salesperson.
    A. Demonstration B. Guarantees C. Trail orders D. Reference selling E. None of these

4. Purchase process if differentiated by a mental sequence of events that goes on in prospects mind is
    A. AIDA B. Buying formula theory C. Selling theory D. Marketing theory E. None of these

5. Which among the following are the methods for handling and overcoming objections in personal selling?
    A. Third party compensation B. Turn an objective into benefit C. Deny objections tactfully D. Ask questions E. All of these

Answers
1. Answer - Option C
2. Answer - Option A
3. Answer - Option B
4. Answer - Option B
5. Answer - Option E
1. Which among the following explains “Behavioral Theory Equation”?
    A. Drives B. Cues C. Response D. Reinforcement E. All of these

2. Which among the following is a type of cue in “Behavioral Theory Equation” in personal selling?
    A. No triggering cues B. Triggering cues C. Information cues D. All of these E. None of these

3. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What D stands for?
    A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier B. predisposition or the inward response tendency, that is, force of habit C. present drive level D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer E. intensity of all cues: triggering, product, or informational

4. Which theory is also known as “Situation Response Theory”?
    A. AIDAS theory B. Buying formula theory of selling C. Behavioral equation theory D. Right set of circumstances theory E. None of these

5. _________ reduces risk because they prove the benefits of the product.
    A. Demonstration B. Guarantees C. Trail orders D. Reference selling E. None of these

Answers
1. Answer - Option E
2. Answer - Option D
3. Answer - Option C
4. Answer - Option D
5. Answer - Option A
1. For making advertisement s more effective, the manufacturers improve _____________and launch new products.
    A. Existing products B. Advertisement style C. Marketing channel D. Sponsors E. None of these

2. It is advisable to use ___________ as a source of advertising.
    A. Social media B. Email C. Radio D. Television E. Print

3. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
    A. Media strategy B. Media execution C. Selecting media D. Measuring communication E. None of these

4. To introduce the new products to world of consumers is the main goal of
    A. Entertainment B. Advertising C. Boost the sales D. Online marketing E. None of these

5. Advertisement through radio was very popular till the middle of last century because of __________
    A. Its effectiveness B. More popular than newspaper C. Mass reach D. Cost of advertisement E. None of these

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option C
4. Answer - Option B
5. Answer - Option C

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