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Marketing Aptitude Quiz 65

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Marketing Aptitude Quiz 65

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 65 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. _________ is the most effective promotional tool in making buyers preferences, convictions and most importantly actions.
    A. Personal selling B. Promotion mix C. Dealers promotion method D. Sales promotion E. None of these

2. Designing sales force strategy and structure, recruit and select, training, compensation, supervise and evaluation are the major steps of
    A. Designing sales force B. Sales force management C. Sales force strategy D. Structure of sales force E. Recruiting strategy

3. Fringe benefit, variable amount, fixed amount, expenses are the part of ________ in Sales force Management.
    A. Recruiting B. Training C. Supervising D. Compensating E. Evaluating

4. What are the key concepts of personal selling?
    A. Needs analysis B. Demonstration C. Sale presentation D. Trial close E. All of these

5. Providing knowledge of product, personality development, communicating the criteria to the salesperson are _______ in sales force management.
    A. Formal evaluation B. Qualitative evaluation C. Product evaluation D. Training evaluation E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option D
4. Answer - Option E
5. Answer - Option B
1. Salespeople who sells their product directly to the customers on telephone is called
    A. Outside sales force B. Inside sales force C. Telemarketing D. Team selling E. None of these

2. Contribution to net profit, evaluation of current vs past, ranking, clearing standards and sales vs expenses are ________ in sales force management.
    A. Training evaluation B. Qualitative evaluation C. Formal evaluation D. Product evaluation E. None of these

3. ________ is a specialist form of personal selling.
    A. Point of selling B. Mis-selling C. Group selling D. Face to face selling E. Both 1 and 4

4. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What K stands for?
    A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier B. predisposition or the inward response tendency, that is, force of habit C. present drive level D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer E. intensity of all cues: triggering, product, or informational

5. What is the next step after “closing the sale” in personal selling process?
    A. The opening B. Need and problem identification C. Closing the sale D. Dealing with objectives E. Follow up

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option E
4. Answer - Option D
5. Answer - Option E
1. Asking referrals from the customers, reward proper scouting, identifying good leads from bad ones is ______step of personal marketing.
    A. Approach B. Handling objections C. Pre-approach D. Prospecting and qualifying E. Closing

2. What is the next step after “the opening” in personal selling process?
    A. negotiation B. Need and problem identification C. Closing the sale D. Dealing with objectives E. Follow up

3. The salesperson meets the prospective to get the relationship off to make a good start, opening lines, follow-up remarks, is ______ step of personal marketing.
    A. Approach B. Handling objections C. Pre-approach D. Prospecting and qualifying E. Closing

4. Company XYZ is a manufacture of motors and pumps employs regional salesperson to sell its product to wholesaler and cities is an example of
    A. Public relation B. Personal selling C. Promotion mix D. Trade promotion E. None of these

5. The salesperson gives the description of the product, showing how the product will make or save the money for the buyer, need satisfaction approach, concentrate on customer benefits, requirement of good listening and problem solving-skills, demonstration aids is _________ step of personal marketing.
    A. Approach B. Presentation and demonstration C. Pre-approach D. Prospecting and qualifying E. Closing

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option A
4. Answer - Option B
5. Answer - Option B

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