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Marketing Aptitude Quiz 64

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Marketing Aptitude Quiz 64

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 64 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Companies using team of salespeople specialized in sales, marketing, engineering, finance and technical support used for managing complex accounts is known as
    A. Outside sales force B. Inside sales force C. Telemarketing D. Team selling E. None of these

2. The salespeople of sales force sell their product may be relevant to a wide variety of products, types of customers, and broad geographic area.
    A. Product sales force B. Customer sales force C. Complex structure D. Territorial sales force E. None of these

3. The salespeople who travel to call on customers is known as
    A. Outside sales force B. Field sales force C. Inside sales force D. Both 1 and 2 E. None of these

4. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What V stands for?
    A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier B. predisposition or the inward response tendency, that is, force of habit C. present drive level D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer E. intensity of all cues: triggering, product, or informational

5. What is the next step after “negotiation” in personal selling process?
    A. The opening B. Need and problem identification C. Closing the sale D. Dealing with objectives E. Follow up

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option D
4. Answer - Option E
5. Answer - Option C
1. _______________ is the most effective promotional tool in making buyers preferences, convictions and most importantly actions.
    A. Personal selling B. Promotion mix C. Dealers promotion method D. Sales promotion E. None of these

2. Designing sales force strategy and structure, recruit and select, training, compensation, supervise and evaluation are the major steps of
    A. Designing sales force B. Sales force management C. Sales force strategy D. Structure of sales force E. Recruiting strategy

3. Fringe benefit, variable amount, fixed amount, expenses are the part of __________ in Salesforce Management.
    A. Recruiting B. Training C. Supervising D. Compensating E. Evaluating

4. What are the key concepts of personal selling?
    A. Needs analysis B. Demonstration C. Sale presentation D. Trial close E. All of these

5. Providing knowledge of product, personality development, communicating the criteria to the salesperson are ______ in sales force management.
    A. Formal evaluation B. Qualitative evaluation C. Product evaluation D. Training evaluation E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option D
4. Answer - Option E
5. Answer - Option B
1. Salespeople who sells their product directly to the customers on telephone is called
    A. Outside sales force B. Inside sales force C. Telemarketing D. Team selling E. None of these

2. Contribution to net profit, evaluation of current vs past, ranking, clearing standards and sales vs expenses are ________________________ in sales force management.
    A. Training evaluation B. Qualitative evaluation C. Formal evaluation D. Product evaluation E. None of these

3. __________ is a specialist form of personal selling.
    A. Point of selling B. Mis-selling C. Group selling D. Face to face selling E. Both 1 and 4

4. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What K stands for?
    A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier B. predisposition or the inward response tendency, that is, force of habit C. present drive level D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer E. intensity of all cues: triggering, product, or informational

5. What is the next step after “closing the sale” in personal selling process?
    A. The opening B. Need and problem identification C. Closing the sale D. Dealing with objectives E. Follow up

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option E
4. Answer - Option D
5. Answer - Option E
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