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Marketing Aptitude Quiz 61

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Marketing Aptitude Quiz 61

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 61 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. __________ involves designing and producing the container or wrapper for a product.
    A. Labeling B. Packaging C. Store branding D. Supplying E. None of these

2. _______includes brand association and brand personality.
    A. Brand relationship B. Brand dilution C. Brand image D. Brand symbol E. Brand looks

3. A marketer must understand about the importance of brand name that it must be easy to pronounce, easy to memorize, easy to recognize are the _________ of Branding.
    A. General traits B. General tests C. Evaluation D. Grading E. None of these

4. Fidji, Kodak, Xerox are the examples of ________ brand name.
    A. Descriptive B. Free standing C. Generic D. Store E. Suggestive

5. Brook Bond offers a wide variety of tea like Red Label, Green Label, and Yellow Label are associated with ______
    A. Trademark B. Generic brand C. Grade Labeling D. Brand name E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option A
4. Answer - Option B
5. Answer - Option C
1. In India a brand receives legal protection under which Act?
    A. Trade and merchandise Act,1968 B. Trade and merchandise Act, 1948 C. Trade and merchandise Act, 1958 D. Trade and merchandise Act, 1978 E. Trade and merchandise Act, 1988

2. A brand that assures legal protection and restricts its use to one seller is known as
    A. Brand looks B. Brand association C. Brand image D. Trademark E. None of these

3. Brand loyalty ensures repeat and replacement purchases and considerably helps the marketers to overcome from ________
    A. Brand testing B. Line extension C. Competitive pressure D. Brand awareness E. None of these

4. “A brand is a name, term, symbol, design or combination of them which is intended to identify the goods and services of one sellers or groups of sellers and to differentiate them from those of competitors” who had given this definition.
    A. Australian marketing Association B. European marketing Association C. China marketing Association D. American marketing Association E. Indian marketing Association

5. Using established brand name of two different companies on the same product is called
    A. License brand B. Co-branding C. Manufacturer’s brand D. Private brand E. None of these

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option C
4. Answer - Option D
5. Answer - Option B
1. A type of promotion of brand that is undertaken by marketers of various products which make the consumers extremely brand conscious is known as
    A. Interactive brand marketing B. Extensive brand marketing C. Intensive brand marketing D. Segment brand marketing E. Micro brand marketing

2. Who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness of specific products?
    A. Marketing manager B. Brand manager C. Business development manager D. Regional manager E. Divisional manager

3. ______ product is not associated with a private or national brand name.
    A. Store brand B. Mega brand C. Co brand D. Generic brand E. None of these

4. Group of products into several homogenous groups on the basis of their common characteristics is known as
    A. Tagline B. Grade labeling C. Trademark D. Grading E. Branding

5. _______ is use to check the efficiency of brand among the customers.
    A. Brand strategy B. Brand association C. Brand testing D. Brand bonding E. Brand loyalty

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option D
5. Answer - Option C

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