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Marketing Aptitude Quiz 59

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Marketing Aptitude Quiz 59

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 59 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Using successful brand names to launch a new or modified product in new category is called
    A. Multi branding B. Line extension C. Co-branding D. Brand extension E. None of these

2. We can use _______ for the equity of the brand name to address segment needs even better.
    A. Sub-branding B. Labeling C. Packaging D. Brand bonding E. Brand element

3. _____ defines what the brand thinks about the consumer by the consumer.
    A. Brand attitude B. Personality C. Brand loyalty D. Brand name E. Brand strategy

4. Increasing number of retailers and wholesalers are creating their own private brand called
    A. Co-brand B. Brand extension C. Mega brand D. Store brand E. Brand equity

5. _________ helps in identifying the product or brand and describe several things about the product.
    A. Labeling B. Packaging C. Store branding D. Supplying E. None of these

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option A
4. Answer - Option D
5. Answer - Option A
1. Companies use combinations of new technologies like phone, fax, email, internet etc. to provide________
    A. Customer service B. Product service C. Support service D. Integrating service E. None of these

2. When a company elaborates its product line beyond its current range is called
    A. Customer line stretching B. Product line stretching C. Sales line stretching D. Marketing line stretching E. None of these

3. Service marketer used to train employees in the art of interacting with customers to satisfy their needs is known as
    A. Direct marketing B. Indirect marketing C. Interactive marketing D. Brand bonding E. None of these

4. Two established brand names of different companies using the name on the same product is called
    A. Co-branding B. Brand extension C. Mega branding D. Store branding E. Umbrella branding

5. Name, sign, symbol, designs etc. used to identify the goods or services of one seller and to differentiate it from the competition is known as
    A. Branding B. Co-branding C. Mega branding D. Store branding E. Umbrella branding

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option C
4. Answer - Option A
5. Answer - Option A
1. ________ concept involves the use of a successful brand name to launch new or modified products in a new category or range.
    A. Brand bonding B. Brand elements C. Brand extension D. Brand dilution E. None of these

2. _____ involved weeding out weaker brands and focusing marketing expenditure only on brands that can achieve number-one market share positions in their categories.
    A. Store brand B. Mega brand C. Co-brand D. Sub-brand E. None of these

3. Advertising campaigns can help to create name recognition, brand knowledge, and may be even some brand preference. However brands are not maintained by advertising but by ________.
    A. Brand bonding B. Brand extension C. Brand experience D. Brand dilution E. None of these

4. Services that cannot be seen, tasted, felt, heard, or smelled before they are bought are called
    A. Support service B. Brand strategies C. Brand testing D. Service intangibility E. None of these

5. A Shoe marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
    A. Brand bonding B. Brand extension C. Brand experience D. Brand dilution E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option C
4. Answer - Option D
5. Answer - Option B

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