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Marketing Aptitude Quiz 54

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Marketing Aptitude Quiz 54

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 54 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. _______ is a type of growth that concentrates activities on markets or products.
    A. Extensive growth B. Strategic plan C. Effective implementation D. Intensive growth E. None of these

2. _______ is the collection of businesses and products that make up a company in marketing plan.
    A. Selling strategy B. Marketing strategy C. Business portfolio D. Organizational strategy E. None of these

3. A plan made for covering a specific situation is known as _______
    A. Contingency plan B. Campaign plan C. Market plan D. Strategic plan E. None of these

4. _______ helps to minimize future uncertainties because future is uncertain.
    A. Marketing organization B. Marketing planning C. Market segmentation D. Brand decision E. Pricing decision

5. ________ turns marketing strategy into marketing actions in order to accomplish strategic marketing objectives.
    A. Extensive growth B. Strategic plan C. Marketing implementation D. Effective implementation E. Intensive growth

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option B
4. Answer - Option B
5. Answer - Option C
1. Market planning is generally based on _______
    A. Market plan B. Forecasting C. Divesting D. Segmentation E. Harvesting

2. _______ technique links complementary brands thereby creating strategic partnerships that benefit both companies.
    A. Digital marketing B. Close range marketing C. Alliance marketing D. Affinity marketing E. Cloud marketing

3. _______ is the cost per 1 % of specified audience of buying advertising space in a given media vehicle.
    A. Cost per ranging point B. Cost per recent point C. Cost per reference point D. Cost per rating point E. Cost per rearrangement point

4. _______ department in a company carries the responsibility of achieving profitable growth.
    A. Business B. Marketing C. Sales D. Account E. Administration

5. What is SBU?
    A. Strong Business Unit B. Strategic Building Unit C. Strong Building Unit D. Strategic Business Unit E. Strategy Business Unit

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option D
4. Answer - Option B
5. Answer - Option D
1. Functional plans are made to serve_______
    A. Mid-term activities B. Short-term activities C. Long- term activities D. Day-to-day activities E. None of these

2. _____ is the process of estimating future on the basis of past data.
    A. Market plan B. Divesting C. Forecasting D. Segmentation E. None of these

3. Marketing plans made for the period of more than one year is known as
    A. Mid-term marketing planning B. Short-term marketing planning C. Long- term marketing planning D. All of these E. None of these

4. Due to which conditions market planning become unproductive?
    A. Supply of raw material B. Keeping up with marketing trend C. Advance marketing analytics D. Social media for marketing E. All of these

5. “Where we want to go”, means
    A. Setting Hold Objectives B. Setting Build Objectives C. Setting Harvest Objectives D. Setting marketing objectives E. Setting Divest Objectives

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option C
4. Answer - Option E
5. Answer - Option D

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