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Marketing Aptitude Quiz 51

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Marketing Aptitude Quiz 51

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 51 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. ___________ analysis is used to access the current situation in Market Planning Process.
    A. Qualitative analysis and quantitative analysis B. Quantitative analysis and time series analysis C. Market audit and SWOT analysis D. Marketing analysis and conjoint analysis E. Conjoint analysis and SWOT analysis

2. ________ creates strategic business units assume the role of separate company and create their own plans to achieve corporate goals.
    A. Small organizations B. Medium organization C. Large Organization D. Any company E. None of these

3. ABC company is a growing firm which is interested in both domestic and international markets. Their requirement is constant monitoring of environment, adapt to changes etc. what ABC company need?
    A. Market plan B. Strategic plan C. Campaign plan D. Contingency plan E. None of these

4. Process of comparing ones business process and performance metrics with other company called
    A. Marketing strategy B. Business strategy C. Bench-marking D. Market plan E. Effective implementation

5. A ________ suggests that a competitive position of company can be improved by understanding customers need.
    A. Market potential B. Marketing strategy C. Market requirement D. Market plan E. None of these

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option B
4. Answer - Option C
5. Answer - Option D
1. In ________ technique two or more entities come together to pool in their resources to promote and sell the product.
    A. Digital marketing B. Close range marketing C. Alliance marketing D. Affinity marketing E. Cloud marketing

2. ______ technique is used to monitor marketing plan.
    A. Divesting B. Harvesting C. Policy D. Control E. None of these

3. Which difficulty is generally faced by the marketing managers in prospect of government?
    A. Changes in budget B. Changes in the rate of petrol and diesel C. Changes in the government policies D. All of these E. None of these

4. ______ method is used for scenario testing.
    A. Qualitative method B. Delphi method C. Quantitative method D. Alpha testing E. Beta testing

5. ______ intellect ability is required in managers for market planning.
    A. Use of good writing skills B. Use of good communication C. Use of good attire sense D. Use of great intelligence E. None of these

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option C
4. Answer - Option B
5. Answer - Option D
1. A plan made for “what-if” situation is known as
    A. Contingency plan B. Campaign plan C. Market plan D. Strategic plan E. Corporate plan

2. Determination of objective is required in Marketing Plan is _______ of plan process.
    A. First step B. Second step C. Third step D. Fourth step E. Fifth step

3. ______ strategy is required to attain profitable growth in future to improve marketing activities.
    A. Selling strategy B. Marketing strategy C. Business portfolio D. Organizational strategy E. None of these

4. _______ is a type of plan that provides guidance to the subordinates and establishes the boundaries for managerial action.
    A. Divesting B. Harvesting C. Policy D. Control phase E. None of these

5. ______ uses Bluetooth technology and Wi-Fi to promote their products and services.
    A. Digital marketing B. Close range marketing C. Alliance marketing D. Affinity marketing E. Cloud marketing

Answers
1. Answer - Option A
2. Answer - Option A
3. Answer - Option B
4. Answer - Option C
5. Answer - Option B

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