1. Which product is sold on the name of the product instead of its brand name ?

A. Intangible product B. Generic product C. Potential product D. Green product E. None of these

2. In marketing, TTM stands for ________

A. Time to Money B. Target to Market C. Time to Market D. Target to Manager E. None of these

3. Which technique used to identify the least costly combination of raw materials to produce a product ?

A. Product Analysis B. Value Analysis C. Customer Analysis D. Quality Analysis E. None of these

4. The leading source for market data, independent perspective and objective analysis in today’s ophthalmic marketplace is known as

A. Market Scope B. Market Sole C. Market Aim D. Market Outlook E. None of these

5. _________ is the one of the communication market to promote or sell a product, service or idea

A. Rewarding B. Branding C. Advertising D. Promoting E. None of these

Answers and Explanations
1. Answer - Option B
Explanation -
Generic product is a good that is sold using the name for the type of good that it is, rather than a brand name.
2. Answer - Option C
Explanation -
Time to Market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly.
3. Answer - Option B
Explanation -
value analysis is the technique used by an industrial buyer to identify the least costly combination of raw materials or components required to produce a product, without any reduction in the quality of the finished good.
4. Answer - Option A
Explanation -
Market Scope is the leading source for market data, independent perspective and objective analysis in today’s ophthalmic marketplace.
5. Answer - Option C
Explanation -
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

1. Which of the following is an example of Fast-moving consumer goods ?

A. Alcohol B. Vegetables C. Diary products D. Baked goods E. All of these

2. ___________ is the most common source of business contains a telephone directory.

A. Yellow pages B. White pages C. Business Pages D. Business Magazines E. None of these

3. A ____________is the way consumers perceive an actual or potential product.

A. Source image B. Company image C. Product Image D. Brand Image E. None of these

4. Who will leave the market due to poor margin ?

A. .Producers B. Sellers C. Retailers D. Customers E. None of these

5. In which stage of Product life cycle shows a negative figure ?

A. Decline stage B. Maturity stage C. Growth Stage D. Introduction stage E. None of these

Answers and Explanations
1. Answer - Option E
Explanation -
FMCG products meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as alcohol, toiletries, pre-packaged foods, soft drinks, chocolate, candies, and cleaning products, have high turnover rates.
2. Answer - Option A
Explanation -
Yellow pages refers to a telephone directory of businesses, organized by category.This is the most common source to generate leads for all companies
3. Answer - Option C
Explanation -
A product idea is an idea for a possible product
A product concept is a detailed version of the idea stated in meaningful consumer terms
A product image is the way consumers perceive an actual or potential product.
4. Answer - Option A
Explanation -
In maturity stage of PLC, the market reaches saturation. Producers begin to leave the market due to poor margins
5. Answer - Option D
Explanation -
In introductory stage company’s profits shows a negative figure because of huge cost but low sales volume.

1. Which is the first element of a marketing strategy ?

A. Total Available Market B. Target Market C. Served Available Market D. Target Available Market E. None of these

2. In SPOC, P stands for __________

A. Process B. Producer C. Products D. Prospects E. None of these

3. Who among the following will provide the information about the marketing policies of competitors ?

A. Dealers B. Sellers C. Retailers D. Consumers E. None of these

4. When disinvestment or sale of its equity capital by the Government exceeds __________ then the enterprise is transferred to private enterprise

A. .25% B. 50% C. 75% D. 100% E. None of these

5. The deployment of procurement resources by a buyer in an attempt to obtain lower prices from suppliers is known as ___________

A. Consumer Resistance B. Buyer Resistance C. Product Resistance D. Supplier Resistance E. None of these

Answers and Explanations
1. Answer - Option B
Explanation -
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy
2. Answer - Option D
Explanation -
SPOC – Suspects Prospects Opportunities Customers
3. Answer - Option A
Explanation -
Dealers can provide the information about the marketing policies of competitors
4. Answer - Option B
Explanation -
When disinvestment or sale of its equity capital by the Government exceeds 50 per cent so that the majority ownership and therefore control and management of the enterprise is transferred to private enterprise.
5. Answer - Option B
Explanation -
Buyer resistance refers to the deployment of procurement resources by a buyer in an attempt to obtain lower prices from suppliers. When confronting unexpectedly high prices from suppliers, a procurement division may devote resources to resist the price increase.