Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 39

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 39

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 39 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. The Marketing Function deals with cost of the product and the capacity of consumer to pay is called:
    A. Packaging B. Branding C. Pricing D. Marketing E. Assembling

2. The process of collecting and analyzing the information regarding consumer need and nature of competition prevailing prices effectiveness of advertising media etc is called:
    A. Product Research B. Marketing Research C. Price Research D. Selling Research E. None of these

3. According to modern context of Marketing the Goods must reach to the customers at maximum speed with ______
    A. Minimum Price B. Maximum Price C. Minimum Marketing D. Maximum Marketing E. None of these

4. Marketing is based on the rule of buying and selling. According to this concept Marketing is an art of:
    A. Buying more B. Selling more C. Fulfilling consumers need D. All of these E. None of these

5. Customer deals with the same Organization for a long time is called________
    A. Customisation B. Customer Equity C. Customer’s Need D. Customer Retention E. None of these

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option A
4. Answer - Option B
5. Answer - Option D
1. A person who purchase any product or service is known as________
    A. Producer B. Customer C. Salesperson D. Marketing Staff E. Marketing Manager

2. The Marketing activities revolve around the exchange process. Here Exchange means the transaction between
    A. Buyer and Seller B. Salesperson and Marketing Manager C. Both (1) and (2) D. None of these E. Marketing Manager

3. Marketing is the function which is mostly relied on
    A. Marketing Manager B. Customer C. Salesperson D. Competitors E. None of these

4. Best negotiation in the market where a situation arise in which the demand exceeds supply and owners have an advantage over buyers is known as ______
    A. Seller’s Market B. Outbound Marketing C. Inbound Marketing D. Market E. None of these

5. When marketing converts negative demand to positive demand is called
    A. Conventional Marketing B. Conversional Marketing C. Outbound Marketing D. Inbound Marketing E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option C
4. Answer - Option A
5. Answer - Option B
1. Marketing is defined as a set of 4Ps –Product, Price, Place and Promotion. Who had given the concept of 4Ps?
    A. Philip Kotler B. Stephen Morse C. Neil Borden D. Neilsen E. Lorie and Robert

2. Which era in India was considered as worst for Marketing in India?
    A. Before Independence B. After Independence C. 20th Century D. All of these E. None of these

3. Which risk in Marketing arises due to difference in prices of the product at different places?
    A. Price Risk B. Product Risk C. Place Risk D. Selling Risk E. Buyers Risk

4. For increasing the living standard of people what is the process which makes new and better products available to consumers?
    A. Marketing B. Production C. Selling D. Advertising E. Manufacturing

5. Marketing bridges the gap between the production and sales of goods, which results economic activities. It integrates industrial and agricultural sectors. What is does to a country?
    A. Industrial Development B. Agricultural Development C. Economic Development D. Environmental Development E. All of the above

Answers
1. Answer - Option C
2. Answer - Option A
3. Answer - Option C
4. Answer - Option A
5. Answer - Option C

Other Articles
LIC Assistant Prelims Model Paper
LIC Assistant Reasoning Ability Quiz
Current Affairs 24 October 2019
Hide Index Show Index