Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 38

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 38

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 38 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Electrical items such as Music System, Video systems, TVs etc used for home entertainment are known as ____________
    A. Consumer Product B. Durable Product C. Convenience Product D. Specialty Product E. None of these

2. The product used by ultimate consumers or households are known as____________
    A. Consumer Product B. Durable Product C. Convenience Product D. Specialty Product E. None of these

3. The products which can be purchased easily by minimum efforts are known as ________
    A. Consumer Product B. Durable Product C. Convenience Product D. Specialty Product E. None of these

4. The products which have their unique characteristics are known as________
    A. Consumer Product B. Durable Product C. Convenience Product D. Specialty Product E. None of these

5. What is Niche?
    A. A specialized market for the target group. B. A specialized market for the individuals. C. A specialized market for the city/town/village. D. A specialized market for the state or country. E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option C
4. Answer - Option D
5. Answer - Option A
1. When a product gets an attractive name, symbol or any identity mark to look different from other products is known as
    A. Packaging B. Branding C. Pricing D. Marketing E. Assembling

2. A marketing function which involves putting goods into attractive packets, containers according to the customer continence is called__________
    A. Packaging B. Branding C. Pricing D. Marketing E. Assembling

3. The customer need is collected by the Marketers and then they decide what to produce. Sometimes they modify or improve the existing product. It comes under which field of marketing?
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. None of these

4. Function of Marketing deals with the development of goods with respect to their Color, Design, Shape and other characteristics is called__________
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. Buying and Assembling

5. The Organization which deals with the purchasing of goods for resale. These Manufacturing Organizations buy raw materials and components. This marketing function is called:
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. Buying and Assembling

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option B
4. Answer - Option D
5. Answer - Option E
1. When a product gets an attractive name, symbol or any identity mark to look different from other products is known as
    A. Packaging B. Branding C. Pricing D. Marketing E. Assembling

2. A marketing function which involves putting goods into attractive packets, containers according to the customer continence is called____
    A. Packaging B. Branding C. Pricing D. Marketing E. Assembling

3. The customer need is collected by the Marketers and then they decide what to produce. Sometimes they modify or improve the existing product. It comes under which field of marketing?
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. None of these

4. Function of Marketing deals with the development of goods with respect to their Color, Design, Shape and other characteristics is called___________
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. Buying and Assembling

5. The Organization which deals with the purchasing of goods for resale. These Manufacturing Organizations buy raw materials and components. This marketing function is called:
    A. Production B. Product Planning and Development C. Packaging and Pricing D. Standardization and Grading E. Buying and Assembling

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option B
4. Answer - Option D
5. Answer - Option E

Other Articles
Spotting Errors Practice Set 3
Age Problem Quiz
Gold Monetisation Scheme
Hide Index Show Index