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Marketing Aptitude Quiz 32

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Marketing Aptitude Quiz 32

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 32 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. A fall in the market share means
    A. competition has increased. B. sales have gone up C. profit has gone up D. business is wound up

Answer - Option A
2. The consumer protection act came into force in
    A. 1986 B. 1987 C. 1988 D. 1989

Answer - Option B
3. Advertising is a type of-
    A. direct marketing. B. indirect marketing C. internal marketing D. service marketing

Answer - Option B
4. PHP is a programming language which is mainly used to create
    A. System Software B. Web sites C. Application Software D. Mobile Application

Answer - Option B
5. Consumer Protection Act passed in
    A. 1893 B. 1896 C. 1985 D. 1986

Answer - Option D
1. 'Big Bazar' a popular shopping place in India is a example of
    A. Itinerant Retailing B. Departmental Store C. Multiple Shop D. Super Market

Answer - Option B
2. Product design is a function of
    A. front office staff B. back office staff C. marketing and research team D. management staff

Answer - Option C
3. Delivery channels means
    A. the place from where the products are sold B. distribution agencies C. courier services D. on sales agents

Answer - Option B
4. Micro forecasting is concerned with
    A. forecasting the market trends in totality. B. detailed unit sales forecast C. Both A and B D. None of these

Answer - Option B
5. DSA means
    A. Direct selling agent B. Demographic selling agent C. Digital selling agency D. Distributive selling agent

Answer - Option A
1. Which is the example of product line?
    A. SBI Debit Card, PNB Debit Card, UBI Debit Card B. SBI Debit card, SBI Credit Card, SBI Gold Card C. SBI Debit Card, SBI Savings Bank Account, SBI Insurance Scheme D. None of these

Answer - Option B
2. Value added services means
    A. services only for new customers B. services with extra facility C. extra working hours of staff D. insurance companies

Answer - Option B
3. Which is the example of Psychological Pricing?
    A. Rs 1000 B. Rs 999 C. Rs 1500 D. none of these

Answer - Option B
4. SWOT Analysis is a tool for auditing an organisations and it environments. The term 'SWOT' stand for
    A. Strengths, Weaknesses, Opinion, threats B. Strengths, Weaknesses, Opportunities, threats C. Strengths, Weaknesses, Opponent, threats D. None of these

Answer - Option B
5. Which is the intangible goods?
    A. Cars B. Machinery C. Banking D. Groceries

Answer - Option C

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