Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 31 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.
1. ________ brings out new ideas and encash several opportunities in Marketing.
A. Production
B. Marketing
C. Creativity
D. Consumer
E. None of these
2. The main objective of marketing is__________
A. Increasing Profit
B. Increasing Sales
C. Increasing Price
D. Decreasing Sales
E. Decreasing Profit
3. Effective Marketing require
A. Proper Pricing
B. Customized Products
C. Effective Procedures
D. All of these
E. None of these
4. Marketing approach that focus on understanding only a particular group of customers with their specific requirements is known as
A. Outbound Marketing
B. Inbound Marketing
C. Marketing Staff
D. Marketing Research
E. None of these
5. _______ is a cluster of complimentary product and services which are closely related to the customers mind but they are spread across in a diverse set of industries.
A. Market
B. Meta Market
C. Customisation
D. Product and Service
E. None of these
Answers 1. Answer - Option C
2. Answer - Option A
3. Answer - Option D
4. Answer - Option B
5. Answer - Option B