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Marketing Aptitude Quiz 28

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Marketing Aptitude Quiz 28

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 28 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Market segmentation can be resorted to by dividing the target group as per
    A. Income levels of customers B. Age of the employees C. Needs of the sales persons D. Marketing skills of the employees

Answer - Option A
2. A Successful marketing person required one of the following qualities___________
    A. Empathy B. Sympathy C. Insistence D. Aggressiveness

Answer - Option A
3. Innovation in marketing is same as ___________
    A. Abbreviation B. Communication C. Creativity D. Aspiration

Answer - Option C
4. The 'break-even point' is where
    A. Marginal revenue equals marginal cost B. Average revenue equals average cost C. Total revenue equals total cost D. None of the above

Answer - Option C
5. Which of the following is an indirect tax?
    A. Wealth tax B. Corporation tax C. Excise duty D. Capital gains tax

Answer - Option C
1. ‘Definitely Male’ this advertisement line is for which Motor Cycle?
    A. Hero Honda B. TVS C. Bajaj D. LML

Answer - Option C
2. Delivery channels other than Bank counters are _________
    A. ATM's B. Internet Banking C. Tele Banking D. All of these

Answer - Option D
3. Marketing is best suited in ____
    A. Buyers' market B. Sellers' market C. Internal marketing D. Direct marketing

Answer - Option A
4. Customer's Relationship with the Bank is influenced by ____
    A. Customers' attitudes B. Attitudes of Bank staff C. Interest rates of the Bank D. Attitudes of salespersons

Answer - Option B
5. Marketing is Find the wrong option ______
    A. an ancient concept B. a modern need C. a continuous affair D. a term effort

Answer - Option A
1. Indirect Marketing means
    A. Marketing by non-sales persons B. Market Survey C. Market Research D. Advertisements

Answer - Option D
2. Effective Bank Marketing requires____
    A. proper pricing B. customised products C. simple procedures D. All of these

Answer - Option D
3. One of the following is not a sales activity. Find the same.
    A. Identifying leads B. Making a call C. Negotiation D. After-sales service

Answer - Option D
4. "Relationship" in karketing means_____
    A. Relation between salesperson B. Relation between buyer and seller C. Relation between company and consumer D. All of these

Answer - Option C
5. Marketing is termed as successful, when
    A. There is a rise in the number of salesmen B. There is no need for post-sales service C. There is no need to give discounts D. There is rise in sales through

Answer - Option D

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