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Marketing Aptitude Quiz 27

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Marketing Aptitude Quiz 27

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 27 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Who said, "The consumer is not a moron. She is your wife"?
    A. Martin Sorrel B. Philips Kotlar C. John Ogilvy D. A. Padamsee

Answer - Option C
2. Which of the following Bank is not a Public Sector Bank?
    A. IDBI Bank B. State Bank Of India C. Bharatiya Mahila Bank D. HDFC Bank

Answer - Option D
3. If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?
    A. 3 star B. 5 star C. 1 star D. Does not matter

Answer - Option B
4. An increase in the quantity supplied suggests -
    A. a rightward shift of the supply curve B. a leftward shift of the supply curve C. a movement up along the supply curve D. a movement down along the supply curve

Answer - Option A
5. Delivery Channel means
    A. maternity wards B. handing over the products to the buyers C. places where products are made available to the buyers D. All of these

Answer - Option C
1. A situation of monopoly in the market refers to
    A. One seller one buyer B. Many seller one buyer C. Many seller many buyer D. One seller many buyer

Answer - Option D
2. A good Brand can be built up by way of
    A. Customer grievances B. Break down of IT support C. Old age D. Consistent offering of good services

Answer - Option D
3. The target market for Debit Cards is
    A. All existing account-holders B. All agriculturists C. All DSAS D. All vendors

Answer - Option A
4. Value added services means
    A. Low cost products B. High cost products C. Additional services for the same cost D. Giving discounts

Answer - Option C
5. Leads can be best sourced from _________
    A. Foreign customers B. Yellow pages C. Dictionary D. List of vendors

Answer - Option B
1. The competitive position of a company can be improved by
    A. Increasing the selling price B. Reducing the margin C. Increasing the cost price D. Ignoring competitors

Answer - Option B
2. A Direct Selling Agent (DSA) is required to be adapt in ___________
    A. Surrogate Marketing B. Training Skills C. Communication Skills D. Market Research

Answer - Option C
3. Effective Selling Skills depends on ______________
    A. Number of language known to the DSA B. Data on marketing staff C. Information regarding IT market D. Knowledge of related markets

Answer - Option D
4. The 'USP' of a product denotes ________
    A. Usefulness of the product B. Drawbacks of a product C. High-selling features of a product D. Number of allied products available

Answer - Option C
5. Post-sales activities include ________
    A. Sales presentation B. Customer feedback C. Customer identification D. Customer apathy

Answer - Option B

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