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Marketing Aptitude Quiz 26

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Marketing Aptitude Quiz 26

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 26 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Innovation in marketing is same as -
    A. Motivation B. Inspirarion C. Aspiration D. Creatvity E. None of these

2. The main target group for SIP Schemes are -
    A. All HNIs B. All NRIs C. All Salaried persons D. All agriculturists E. None of these

3. Niche marketing can be done for -
    A. Readymade garments B. Ballpoint pens C. Diamond jewellery D. Golf clubs E. None of these

4. The key to competitive advantage is ______ differentiation.
    A. position B. product C. conformance D. customer Consulting E. None of these

5. Which among the following is not a function of marketing channel?
    A. Buying B. Selling C. Producing D. Promoting E. None of these

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option D
4. Answer - Option D
5. Answer - Option C
1. Market segmentation is useful for -
    A. targeting existing clients B. identifying prospects C. preferential marketing D. All of these E. None of these

2. _________ is a social device for eliminating or reducing the loss of society from certain risk.
    A. Contract B. Premium C. Discount D. Insurance E. None of these

3. Which of the following is a process of dividing the potential market into sub-markets with common needs ?
    A. Arrangements B. Positioning C. Seeing D. Market Segmentation E. None of these

4. The term CRM used in business strategy development means -
    A. Channel Root Market B. Customer Retention Manager C. Credit Relationship Manager D. Customer Relationship Management E. None of these

5. ______ is central to any definition of marketing.
    A. Advertising B. Making Profit C. Transactions D. Customer Relationship E. None of these

Answers
1. Answer - Option D
2. Answer - Option D
3. Answer - Option D
4. Answer - Option D
5. Answer - Option D
1. When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -
    A. Non-Existing Demand B. Latent Demand C. Irregular Demand D. Declining Demand E. None of these

2. Which stage in product the cycle focuses on expanding marketing and creating product awareness?
    A. Introduction Stage B. Declining Stage C. Maturity Stage D. Expansion Stage E. None of these

3. Individuals invest in insurance policy for -
    A. Risk Protection only B. Easy liquidity C. Low Returns D. Tax Benefit and Risk Protection E. None of these

4. Which of the following terms is not covered under General insurance?
    A. Marine Insurance B. Fine Insurance C. Motor Insurance D. Life Insurance E. None of these

5. "Sar utha ke jiyo" is the business tag line of -
    A. Bharti Axa B. LIC C. Max Insurance D. HDFC Life E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option D
4. Answer - Option D
5. Answer - Option D

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