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Marketing Aptitude Quiz 24

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Marketing Aptitude Quiz 24

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 24 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. The Goods and Services Tax was proposed by a task force, whose president was -
    A. Vijay Kelkar B. Montek Singh Ahluwalia C. Arun Jaitly D. Narsimham E. None of these

2. SBI Life Insurance Limited is a joint venture life insurance company of state Bank of India (SBI) and -
    A. HDFC life Insurance Company B. Life Insurance Corporation of India C. BNP Paribas Cardiff D. ICICI Prudential Life Insurance Company E. None of these

3. The Bank of Nova Scotia operating as Scotiabank is headquartered in -
    A. Toronto, Canada B. Stockholm, Sweden C. Geneva, Switzerland D. Glasgow, Scotland E. None of these

4. SMERA Limited, a popular body in the financial world, is a full service -
    A. Asset Financing Company B. Asset Management Company C. Credit Information Bureau D. Credit Rating Agency E. None of these

5. Indian multinational steel making company Tata Steel Limited is headquartered in -
    A. Mumbai, Maharashtra B. Kolkata, West Bengal C. Bhubaneshwar, Odisha D. Ranchi, Jharkhand E. None of these

Answers
1. Answer - Option A
2. Answer - Option C
3. Answer - Option A
4. Answer - Option D
5. Answer - Option A
1. Under increasing returns the supply curve is -
    A. positively slopped from left to right B. negatively slopped from left to right C. parallel to the quantity axis D. parallel to the price-axis E. None of these

2. A market situation when many firms sell similar but not identical products is termed as -
    A. Perfect competition B. Imperfect competition C. Monopolistic competition D. Oligopoly E. None of these

3. According to John Maynard Keynes, employment depends upon -
    A. aggregate demand B. aggregate supply C. effective demand D. rate of interest E. None of these

4. Which one of the following is not an assumption in the law of demand?
    A. There are no changes in the taste and preferences of consumers B. Income of consumers remains constant C. Consumers are affected by demonstration effect D. There are no changes in the price of substitute goods E. None of these

5. When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -
    A. horizontal B. downward sloping to the right C. vertical D. upward sloping to the right E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option C
4. Answer - Option C
5. Answer - Option C
1. Innovation in marketing is same as -
    A. Motivation B. Inspirarion C. Aspiration D. Creatvity E. None of these

2. Market segmentation is useful for -
    A. targeting existing clients B. identifying prospects C. preferential marketing D. All of these E. None of these

3. Teleconferencing is an example of which type of Distance Education ?
    A. Asynchronous distance education4 B. Synchronous distance education C. Hybrid distance education D. All of the above E. None of these

4. Which of the following is a process of dividing the potential market into sub-markets with common needs?
    A. Arrangements B. Positioning C. Seeing D. Market Segmentation E. None of these

5. _______ is a social device for eliminating or reducing the loss of society from certain risk.
    A. Contract B. Premium C. Discount D. Insurance E. None of these

Answers
1. Answer - Option D
2. Answer - Option D
3. Answer - Option B
4. Answer - Option D
5. Answer - Option D

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