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Marketing Aptitude Quiz 23

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Marketing Aptitude Quiz 23

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 23 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Which concept holds that consumers will favor those products that offer the most quality, performance or innovative features?
    A. Product B. Selling C. Holistic marketing D. Production E. Marketing

2. Market survey means?
    A. Marketing strategies B. All of the given options C. Market monitoring D. Market planning E. Market research

3. Which of the following markets requires developing a superior product and packaging along with continuous advertising?
    A. Profit market B. Non profit/government C. Global markets D. Consumer markets E. Business markets

4. Delivery Channel means?
    A. Service centers B. Other than those given as options C. Handing over the products to the buyers D. Product manufacturing E. Places where product are made available to the buyers

5. ____ is the acquiring or merging with firm in the same or complementary industries to get economies of scale or scope?
    A. Merging B. Empowering C. Outsourcing D. Globalizing E. Accelerating

Answers
1. Answer - Option A
2. Answer - Option E
3. Answer - Option D
4. Answer - Option E
5. Answer - Option A
1. Which of the following may be classified as FMCG?
    A. Printing Machines B. Tobaco Product C. Life Saving Drugs D. Coin Vending Machines E. Industrial Goods

2. Buyer resistance in a sales deal can be overcome by means of?
    A. Lengthy sales talk B. Confusing sales talk C. IT jargons D. Perseverance E. Arguing skills

3. The best, important and central activity of a business is known as its?
    A. Portfolio B. Product line C. Nuclear Activity D. Mainstay E. Cone Competency

4. The target group for Home Loans is?
    A. All body-builder B. Tiles manufacturers C. Housing societies D. Farmers ‘societies E. Individuals not owning any house

5. A Good customer service is an extended arm of__?
    A. Service Marketing B. Web Marketing C. Process Marketing D. Indirect Marketing E. Internet Marketing

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option E
4. Answer - Option E
5. Answer - Option A
1. Marketing is best defined as:
    A. Matching a product with its market B. Promoting and selling products C. Facilitating satisfying exchange relationships D. Distributing products at the rights price to stores E. Distributing products at low price to stones

2. The expansion of the definition of marketing to include non business activities adds which one of these examples to the field of marketing?
    A. Proctor and Gamble selling toothpaste B. St. Pauls Church attracting new member C. PepsiCo selling soft drinks D. Lever’s donating 25 pence to a charity with every pack purchased E. None of these

3. Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on there?
    A. Production concept B. Satisfaction of organizational goals C. Product pricing and distribution D. Exchange E. None of these

4. The marketing environment is BEST described as being?
    A. Composed of controlled variables B. Composed of variables independent of one another C. An indirect influence on marketing activity D. Dynamic and changing E. None of these

5. A physical, concrete product you can touch is:
    A. A server B. A good C. An idea D. A concept E. A philosophy

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option D
5. Answer - Option B

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