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Marketing Aptitude Quiz 21

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Marketing Aptitude Quiz 21

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 21 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Market information means
    A. knowledge of industries B. knowledge of households C. knowledge of peers D. knowledge of customers‟ tastes E. All of these

2. Digital Marketing is a way of
    A. Direct Marketing B. Indirect Marketing C. A strategy of DSAs D. All of these E. None of these

3. Sales forecasting involves study of
    A. Proper selling price B. Sales planning C. Distribution outlet D. Consumer needs and demands E. All of the above

4. Market Research is needed for
    A. Choosing the right sales person B. Choosing the right products C. Making proper marketing decisions D. Deciding the sales incentives E. None of these

5. Marketing is termed as successful, when
    A. There is a rise in the number of salesmen B. There is no need for post-sales services C. There is no need to give discounts D. There is rise in sales through more clients E. Marketing is an ongoing process and hence, can never be successful

Answers
1. Answer - Option E
2. Answer - Option A
3. Answer - Option E
4. Answer - Option C
5. Answer - Option D
1. Market Segmentation helps in
    A. Identifying the target group B. Focused marketing C. Improved lead generation D. Only (a) and (b) E. All (a), (b) and (c)

2. Market share means
    A. Market price of shares B. Sensex C. Share of business among peers D. Share market E. Market volatility

3. Direct Marketing means
    A. Advertisements B. Banners C. Face-to-face selling D. Selling by all staff E. Achieving targets

4. The ultimate aim of Marketing is to provide
    A. More business to the Company B. More profit C. More staff D. More production E. More products

5. Marketing Strategy means
    A. Ideas for new employment B. Old techniques of selling C. Techniques for improving marketing activities D. Techniques for increasing production E. Networking

Answers
1. Answer - Option E
2. Answer - Option C
3. Answer - Option C
4. Answer - Option A
5. Answer - Option C
1. Digital marketing is similar to
    A. Online marketing B. Cold calling C. Web designing D. Market forecast E. Outdoor marketing

2. DSA stands for
    A. Delivery Staff Agency B. Direct Selling Agency C. Distributors and Supply Agency D. Driving Sales Ahead E. Direct Sales Authority

3. _________is the process of evaluating each segment’s attractiveness and selecting one or more segments
    A. Targeting B. Segmenting C. Positioning D. Distribution E. None of these

4. Mutual Fund business from existing customers can be canvassed through
    A. Coercion B. Cross-Selling C. Internal Marketing D. Outdoor Marketing E. Road-Shows

5. Financial Planning is required when
    A. One has no income B. One is flushed with funds C. One has no expenses to incur D. One is illiterate E. Income level is insufficient to meet the expenses

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option A
4. Answer - Option B
5. Answer - Option E

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