Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 20

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 20

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 20 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. ESOP stand for-
    A. Efficient Service of Promises B. Effective System of Projects C. Employee Stock Option Plan D. Essential Security of Project

2. Acid Test of a brand is-
    A. Brand preference B. Brand awareness C. Brand loyalty D. Brand equity

3. Of the following pricing methods _________ is not for new product-
    A. Market skimming B. Penetration C. Discriminatory pricing D. All of the above

4. Consumer information sources are _______
    A. Personal source and commercial source B. Public source C. Experiential source D. All the above

5. Zero-Based Budgeting (ZBB) means______
    A. A tool for marketing cost analysis B. A tool for financial analysis C. Each year, budgeting starts from a scratch D. A certain percentage of sales

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option D
4. Answer - Option D
5. Answer - Option C
1. The advantages of telephone-interview are—
    A. Relatively low cost per interview B. Good for reaching important people who are inaccessible C. Securing co-operation which is not always possible D. All of these

2. The abbreviation ISP stands for-
    A. International Spy Project B. Indian Social Planning C. Initial Service Provider D. Internet Service Provider

3. The best advertisement is ____
    A. On internet B. T.V Media C. Print Media D. Which satisfies a customer.

4. According to product life cycle theory, the profit is maximum in ___
    A. Developed stage B. Early stage C. Matured stage D. Declined stage

5. In banks ROA means _____
    A. Rate of Allocation B. Return on Assets C. Return on Advances D. Ratio of Assets

Answers
1. Answer - Option D
2. Answer - Option D
3. Answer - Option D
4. Answer - Option A
5. Answer - Option B
1. In the context of globalization BPO means _______
    A. British Passport Office B. Budgeting Process Orientation C. Business Process Orientation D. Business Process Outsourcing

2. SWOT Analysis refers to _____
    A. Marketing tool to understand constraints and potentials of self and competitor B. External environment analysis C. Internal environment analysis D. Strategic planning for selling product

3. For an economic organisation, MIS stands for—
    A. Middle Income Scheme B. Management Information System C. Management of Information and Science D. Marketing Information System

4. Market Segmentation means
    A. segmenting the salesmen B. segmenting the employees C. segmenting the customers as per their needs D. segmenting the products

5. A "Target Group" means
    A. a group of sellers B. a group of buyers C. a group of products D. a group of persons at whom sales should be focused

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option B
4. Answer - Option C
5. Answer - Option D

Other Articles



shape Job-Alerts

Competitive Exams - Recent Job Notifications
Category
Banking SSC Railway
Defence Police Insurance
Click Here For – All India Latest Jobs

shape SP Quiz

Competitive Exams - Practice Sets
Category Quiz
Current Affairs Current Affairs
Quantitative Aptitude Data Interpretation
Compound Interest

Hide Index Show Index