1. What is the first stages of a consumer in arriving at a decision to purchase or reject a new product ?

A. Inters B. Trial C. Evaluation D. Awareness E. None of these

2. A basic and distinctive mode of expression is known as

A. Fashion B. Style C. Trend D. Fads E. None of these

3. _______ refers to a craze that is unpredictable, short-lived, and without social, economic, and political significance.

A. Fashion B. Style C. Fad D. Brand E. None of these

4. An exchange of goods between two parties is called as

A. Exchange Purchase B. Counter Purchase C. Trade Purchase D. Business Purchase E. None of these

5. _________ is a currently accepted or popular style in a given field

A. Fashion B. Familiar C. Famous D. Trend E. None of these

Answers and Explanations
1. Answer - Option D
Explanation -
Four alternatives showing stages of a consumer in arriving at a decision to purchase or reject a new product –Awareness, Interest, Evaluations and Trail
2. Answer - Option B
Explanation -
A style is a basic and distinctive mode of expression
3. Answer - Option C
Explanation -
A fad is something that comes and goes frequently and erratically. They tend to have a huge surge in popularity, and then disappear into oblivion
4. Answer - Option B
Explanation -
Counter purchase is the agreement of an exporter to purchase a quantity of unrelated goods or services from a country in exchange for and approximate in value
5. Answer - Option A
Explanation -
A fashion is a currently accepted or popular style in a given field

1. USP stands for

A. Uniform Selling Progress B. Unique Selling Point C. Unique Successful Point D. Under Selling Process E. None of these

2. The Market Share of the companies are increased by increasing

A. Sales Volumes B. Number of Staff C. Number of Products D. Profit Percentage E. None of these

3. _______ is the USP of Saving Account

A. Easy to return B. Rate of Interest C. Security D. Easy to operate E. None of these

4. The marketing is the art of _________

A. Product Protection B. Buying Product C. Selling Product D. All of these E. None of these

5. Marketing of services is resorted in which of the following sectors ?

A. Banking process B. Manufacturing business C. Education sectors D. Insurance business E. None of these

Answers and Explanations
1. Answer - Option B
Explanation -
The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.
2. Answer - Option A
Explanation -
Companies increase market share through innovation, strengthening customer relationships, smart hiring practices, and acquiring competitors. A company’s market share is the percentage it controls of the total market for its products and services.
3. Answer - Option D
Explanation -
The unique selling proposition (USP) or unique selling point of a Saving Account is Easy to operate
4. Answer - Option C
Explanation -
The marketing is the art of selling product which is depend on each other contribution.
5. Answer - Option D
Explanation -
Services marketing is a specialised branch of marketing . Marketing of services is resorted in Insurance business and Hostels

1. The concept of Management by objectives (MBO) is given by who ?

A. eter Drucker B. Philip Kotler C. John Caples D. David Ogilvy E. None of these

2. _________ is a small and newly developing market

A. .Scarcity Market B. Guerrilla market C. Nascent Market D. Viral Market E. None of these

3. What is BTL ?

A. Buyers To Leads B. Below The Line C. Business To Lender D. Best To Lend E. None of these

4. Buyer resistance refers to the deployment of procurement resources by ___________

A. Owners B. Seller C. Consumer D. Buyer E. None of these

5. In which year, Consumer Protection Act was passed ?

A. 1992 B. 1986 C. 1990 D. 1988 E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Management by objectives (MBO), also known as management by results (MBR), was first popularized by Peter Drucker in his 1954 book The Practice of Management.
2. Answer - Option C
Explanation -
Nascent Market is a new, developing market. Smartwatch for example is a new avenue for the smartphone makers.Companies and entrepreneurs always look for a nascent market as they can get ahead in the learning curve of the market.
3. Answer - Option B
Explanation -
Below-The-Line(BTL) advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film.
4. Answer - Option D
Explanation -
Buyer resistance refers to the deployment of procurement resources by a buyer in an attempt to obtain lower prices from suppliers. When confronting unexpectedly high prices from suppliers, a procurement division may devote resources to resist the price increase.
5. Answer - Option B
Explanation -
Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith also.