1. USP of a current account is

A. Low TDS B. No restrictions on transactions C. No need for KYC norms D. High minimum balance

Answer - Option B
Explanation: The unique selling proposition (USP) or unique selling point states that such campaigns made unique propositions to customers that convinced them to switch brands.
2. A good marketing strategy involves good and proper

A. Product distribution B. Network of branches C. High pricing D. Relationship Management

Answer - Option D
Explanation: Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.
3. Mutual fund business from existing bank customers can be mobilized by

A. Cross-selling B. Road Shows C. Carpet Bombing D. Telemarketing

Answer - Option A
Explanation: Cross selling is one of the easiest and most effective methods of marketing. In the financial services arena, cross selling can mean selling different types of investments to investors, or even insurance to investors, or tax preparation to retirement planning clients.
4. USP stands for

A. Uniform Selling Practices B. Unique Selling Person C. Useful Sales Person D. Unique Selling Proposition

Answer - Option D
Explanation: Here is a killer example of USP
Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible.
Example: Avis(We’re number two. We try harder.)–This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign.
5. Aggressive marketing is required due to

A. Increased staff B. Increased competition C. Increased Production D. Increased Job opportunities

Answer - Option B
Explanation: With the number of promotions and advertisements consumers see on a daily basis, aggressive marketing strategies allow brands to solidify their image in the minds of viewers, and achieve immediate recognition.

1. Which among the following is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email?

A. Social Media Marketing B. Drip Marketing C. Green Marketing D. Viral Marketing

Answer - Option D
Explanation: Viral Marketing is marketing by the word of the mouth, having a high pass rate from person to. The best example for this is creating a ‘buzz’ in the industry.
2. It is designed to capture market share by entering the market with a low price relative to the competition to attract buyers.

A. Penetration Pricing B. Economic Pricing C. Premium Pricing D. None of these

Answer - Option A
Explanation: Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors.
3. Which among the following is not involved in the life cycle of the product?

A. Introduction B. Growth C. Maturity D. All are involved

Answer - Option D
Explanation: The product life cycle (PLC) depicts a products sales history through 4 stages: Introduction, Growth, Maturity and Decline. One thing should be clear to us that adjustment and changes must be made in the product’s marketing mix as it moves through its life cycle because of changes in the competitive environment, buyer behavior, and the composition of the market.
4. TQM stands for

A. Total Quantity Management B. Total Quality Maintenance C. Total Quality Management D. Total Quantity Management

Answer - Option C
Explanation: It is a management approach to long–term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.
5. It is a part of 4P’s of marketing and also represents the different methods of communication that are used by marketer to inform target audience about the product.

A. Product B. Place C. Price D. Promotion

Answer - Option D
Explanation: Promotion includes – advertising, personal selling, public relation, and sales promotion.

1. It is an effective communication is and known as

A. Good Vocabulary B. A sine–qua–non for marketing C. Not required of demand exceeds supply D. None of these

Answer - Option B
Explanation: A Sine-Qua-Non is an essential condition; a thing that is absolutely necessary.
2. Textiles refer to which kind of goods?

A. Shopping Goods B. Special Goods C. Unsought Goods D. None of these

Answer - Option A
Explanation: Shopping goods: Goods which are occasionally purchased,cost is moderate. People invest time and efforts.Brand may be considered.
Example: Textiles,watches,costumes.
3. Political campaigns are which type of marketing?

A. Cause marketing B. Organization marketing C. Event marketing D. Person marketing

Answer - Option D
Explanation: Person Marketing is marketing activity aimed at creating target market awareness, and a favorable opinion, of a particular person.
4. Marketing refers to

A. New product concepts and improvements B. Advertising and promotion activities C. Philosophy that stresses on customer value and satisfaction D. Planning campaigns

Answer - Option C
Explanation: Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. It is the delivery of customer satisfaction at a profit.
5. Which among the following is not an important component of PROMOTIONAL MIX?

A. Total quality Management B. Publicity C. Sales Promotion D. Advertising

Answer - Option A
Explanation: There are five important components in promotional mix‐

1. Advertising 2. Personal Selleing 3. Sales promotion. 4. Publicity and public relations. 5. Direct Marketing