1. Which type of marketing involves selling of mere goods?

A. Guerilla Marketing B. Viral Marketing C. Transaction Marketing D. None of these

Answer - Option C
Explanation: Transactional marketing is a business strategy that focuses on single, “point of sale” transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
2. Channels of marketing means

A. Outlets from where sales take place B. Focusing sales on one single group C. Home delivery D. Courier Service

Answer - Option A
Explanation: There are basically four types of marketing channels: Direct selling; Selling through intermediaries; Dual distribution; and Reverse channels. Essentially, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by a letter, email or text message.
3. The share of market means

A. Share price quoted in the market B. Percentage share of business of the company, as compared to peers C. Staff strength of the company D. Share capital of the company

Answer - Option B
Explanation: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. In other words, if consumers as a whole buy 100 soaps, and 40 of which are from one company, that company holds 40% market share.
4. For an ATM-cum-Debit card the target group is

A. All prisoners B. Firms C. All existing and prospective customers D. All School Children

Answer - Option C
Explanation: It is a plastic payment card that provides the cardholder electronic access to their bank account(s) at a financial institution.
5. Marketing is more required when

A. There is monopoly B. Supply equals demand C. Supply exceeds demand D. Staff in excess

Answer - Option C
Explanation: When introducing high-value, high-priced products, more sales interaction is required. When placing a price on an item or service, it is crucial to accurately assess demand. Simply put, a shortage of an item nearly always leads to higher prices, while an overabundance—or just fierce competition–will drive prices down. As prices go down, more people are able to buy the product; thus the demand will usually rise.

1. If the market share falls then it implies that

A. Competition has increased B. Sales have gone up C. Profit has gone up D. Business is wound up

Answer - Option A
Explanation: Market shares can be value or volume. Value market share is based on the total share of a company out of total segment sales. Volumes refer to the actual numbers of units that a company sells out of total units sold in the market.
2. In marketing a cold call means

A. Sales talk B. A futile exercise C. Old product with new wrapping D. Calls made without prior appointment

Answer - Option D
Explanation: Cold calling typically refers to phone calls but can also entail drop-in visits, such as with door-to-door salespeople. In finance, cold calling can refer to a method by which brokers obtain new business by making unsolicited calls to potential clients.
3. A ‘Push’ marketing strategy necessitates

A. Good pushing strength B. Lengthy talks C. Collective effort D. Aggressive marketing

Answer - Option C
Explanation: Push marketing is a promotional strategy where businesses attempt to take their products to the customers. For example in department stores that sell fragrance lines. The manufacturing brand of the fragrance will often offer sales incentives to the department stores for pushing its products onto customers. This tactic can be especially beneficial for new brands that aren’t well-established or for new lines within a given brand that need additional promotion.
4. Meaning of Buyer Resistance in marketing is

A. Exchange of products B. Fight between buyer and seller C. Buyer retracting the sale D. Buyer’s hesitation in buying the product

Answer - Option D
Explanation: Buyer resistance refers to the deployment of procurement resources by a buyer in an attempt to obtain lower prices from suppliers. When confronting unexpectedly high prices from suppliers, a procurement division may devote resources to resist the price increase. For example efforts by buyers to identify, invite, and encourage qualification of additional bidders.
5. In any marketing the best promotional tool is

A. Word of mouth publicity B. Newsletters C. Pamphlets D. Viral marketing

Answer - Option A
Explanation: Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. ‘seeding’ a message in a network)

1. The target group for Tractor Loans is

A. Farmers with large land holding B. Farm laborers C. Vegetable vendors D. Cold Storage Plants

Answer - Option A
Explanation: Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Advertisers and marketers were using cohort marketing, and before that they were using generational marketing. Target marketing is essentially a refinement of these ideas.
2. Meaning of Market Spacing is

A. Place where goods are sold B. Road Shows C. Scope available for selling D. Competition

Answer - Option C
Explanation: Market Space encompasses the various forces at work in your industry, including competitive dynamics, the actions of power players in the industry, the types of solutions being offered in that market, and the growth and driving forces shaping the space. Whereas Market place encompasses your market space as well as broader forces – such as adjacent industries, political events, world issues, and the broader economic climate.
3. Savings Account with Insurance benefit is

A. Non-fund facility B. Value-added deposit account C. Running Overdraft facility D. Along term loan account

Answer - Option B
Explanation: 8 Insurance Schemes Modi launched and how they benefit you 1) Atal Pension Yojana2) Pradhan Mantri Suraksha Bima Yojana3) Pradhan Mantri Jeevan Jyoti Bima Yojana4) Pradhan Mantri Jan Dhan Yojana5) Post office time deposits and bank FDs6) Kisan Vikas Patra7) Sukanya Samriddhi Scheme8) Health insurance
4. Telemarketing campaigns are an alternative of

A. Avoid Buyer Resistance B. Increase Cold Calls C. Reach a larger Clientele D. Avoid face-to-face interactions

Answer - Option D
Explanation: Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing. It is one of the most divisive strategies in modern marketing. One of the most negatively-perceived versions of telemarketing is known as “robo-calling,” a practice that involves using a pre-recorded message delivered through an automatic dialing machine that can contact thousands of people every day.
5. Communication skills in the case of a DSA means

A. Being Talkative B. Sending SMS C. Lengthy Speeches D. Ability to convince with the right choice of words

Answer - Option D
Explanation: The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, including those that use multi-level marketing compensation plans or party plan product demonstrations.