1. Which type of marketing is an Unconventional marketing intended to get maximum results from minimal resources ?

A. Viral Marketing B. Mixed Marketing C. Guerrilla Marketing D. Drip Marketing E. None of these

2. Marketing Myopia is a term used in marketing, which is coined by whom ?

A. Milton Friedman B. Deborah Mac Innis C. Theodore Levitt D. Richard Viguerie E. None of these

3. Which is the first element of marketing mix ?

A. Place B. Promotion C. Price D. Product E. None of these

4. Database marketing is a form of _____________ marketing

A. Indirect B. Stimulation C. Direct D. Demarketing E. None of these

5. ________ is defined as positive feelings towards a brand

A. Brand Trends B. Brand Loyalty C. Brand Equity D. Brand Name E. None of these

Answers and Explanations
1. Answer - Option C
Explanation -
Guerilla Marketing is an Unconventional marketing intended to get maximum results from minimal resources (Maximum results from Minimum resources)
2. Answer - Option C
Explanation -
‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly fromthe standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.
3. Answer - Option D
Explanation -
The first element of marketing mix is product. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
4. Answer - Option C
Explanation -
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
5. Answer - Option B
Explanation -
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time.

1. What is TARPS ?

A. Target Audience Rating Points B. Total Audience Rating Points C. Target Average Regular Process D. otal Access Rating Point E. None of these

2. SWOT Analysis is related to

A. Analysis of the internal and external environment B. Identifying and evaluating opportunities C. Identifying the strengths and weaknesses D. Analyzing markets and selecting target markets E. None of these

3. _______ is a proposal-either verbal or written-to enlist the engagement

A. Ranges B. Offer C. Order D. Pitch E. None of these

4. Buying of one company by another is known as

A. Acquisition B. Mergers C. Joint Ventures D. Selling E. None of these

5. SEM stands for

A. Special Electronic Marketing B. Search Enrolment Marketing C. Strategy Electrical Marketing D. Search Engine Marketing E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
TARPS: Target audience rating points that is, the number of people or percentage of people reached in your target audience
2. Answer - Option C
Explanation -
SWOT Analysis – Identifying the strengths and weaknesses, which are internal to the organisation or project and the opportunities and threats, which come from outside the organisation.
3. Answer - Option D
Explanation -
Pitch is a proposal-either verbal or written-to enlist the engagement or support of a third party.
4. Answer - Option A
Explanation -
An acquisition is also known as a takeover, is the buying of one company (the ‘target’) by another.
5. Answer - Option D
Explanation -
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing

1. Unconventional marketing intended to get maximum results from minimal resources is which type of marketing?

A. Guerilla Marketing B. Direct Marketing C. Indirect Marketing D. Digital Marketing E. None of these

2. What is CRM ?

A. Customer Related Marketing B. Concept Regular Marketing C. Commerical Relationship Marketing D. Customer Relationship Marketing E. None of these

3. Which term is used to describe a large company ?

A. Company B. Conglomerate C. Group D. Companionship E. None of these

4. Distress Rates is a cheaper rates for advertising at

A. Short notice B. Long notice C. No time limit D. All of these E. None of these

5. Which h tool used by companies for the purpose of expanding their operations ?

A. Merging B. Acquisitions C. Agreements D. Strategy E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing.
2. Answer - Option D
Explanation -
CRM- Customer Relationship Marketing. Building loyalty through your relationship with a customer.
3. Answer - Option B
Explanation -
A conglomerate is the term used to describe a large company that consists of seemingly unrelated business sections. This term may also be referred to as a multi-industry company.
4. Answer - Option A
Explanation -
Distress Rates is a cheaper rates for advertising at short notice, i.e. When newspapers have spaces to fill shortly before their deadlines.
5. Answer - Option A
Explanation -
A merger is a tool used by companies for the purpose of expanding their operations often aiming at an increase of their long term profitability.