1. Relationship marketing activities are like as ______ marketing

A. Service B. Internal C. Direct D. All of these E. None of these

2. What is USP in Marketing ?

A. Unique Source Programme B. Under Sales Progress C. Unique Selling Proposition D. Uniform Selling Proposition E. None of these

3. Which types of can be best canvassed among individuals who want to buy a house ?

A. Home loan B. Small loan C. Personal laon D. All of these E. None of these

4. Which of the following is not included in 4 Cs of Marketing ?

A. Consumer B. Communication C. Cost D. Customer Needs E. Channel

5. Personal loans can get by who among the following ?

A. .Pensioners B. Salaried Persons C. Foreigners D. All of these E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism and entertainment services, car rental services, leisure services, health care etc
Relationship marketing is based on the tenets of customer experience management (CEM), which focuses on improving customer interactions to foster better brand loyalty.
2. Answer - Option C
Explanation -
Unique selling proposition(USP) is a quality feature design which is available only in one product which is not in other products.
3. Answer - Option A
Explanation -
Home loan is a loan advanced to a person to assist in buying a house or flat.
4. Answer - Option A
Explanation -
4 Cs of Marketing: Customer needs & wants ,Cost to the customer, Communication and Channel
5. Answer - Option B
Explanation -
Personal loans can be canvassed among Salaried persons

1. _________ is as a collection of buyers and sellers who transact over a particular product or service.

A. Shopping B. Trade C. Business D. Market E. None of these

2. Which of the following is not a feature of Marketing ?

A. Marketing is a connecting link between the consumer and the producer B. Marketing helps to increase National Income C. Marketing increases Employment Opportunities D. Marketing is recognized as the most important or significant activity in our society. E. All of these

3. In which pricing method, some percentage of profit is added to the cost price of the product?

A. Value-based Pricing B. Competition-based Pricing C. Demand Based Pricing D. Cost-Based pricing E. None of these

4. The price of a product is fixed according to the prevailing price trends in the market is known as

A. Going Rate Pricing B. Target Return Pricing C. Transfer Pricing D. Transfer Pricing E. None of these

5. ____________ is a pricing method in to win loyal customers by charging low prices for their high- quality products

A. Transfer P rising B. Value Pricing C. Return Pricing D. Product Pricing E. Index Pricing

Answers and Explanations
1. Answer - Option D
Explanation -
Economists describe a market as a collection of buyers and sellers who transact over a particular product or service.
2. Answer - Option E
Explanation -
All the statements are importance of Marketing given by economist
3. Answer - Option D
Explanation -
Cost-based pricing refers to a pricing method in which some percentage of desired profit margins is added to the cost of the product to obtain the final price.
4. Answer - Option A
Explanation -
Implies a method in which an organization sets the price of a product according to the prevailing price trends in the market. Thus, the pricing strategy adopted by the organization can be same or similar to other organizations.
5. Answer - Option B
Explanation -
Value pricing is a method in which an organization tries to win loyal customers by charging low prices for their high- quality products. The organization aims to become a low cost producer without sacrificing the quality.

1. Which pricing is also known as average cost pricing ?

A. Cost-plus pricing B. Mark-up pricing C. Cost based pricing D. Demand based pricing E. All of these

2. Which model establishes a relationship between risk and expected returns of a security ?

A. Double Win Strategy B. Balancing Asset Pricing Model C. Cost Pricing Model D. Capital Pricing Model E. Capital Asset Pricing Model

3. The markup per unit is expressed by

A. Q/X B. X/P C. P/Q D. X/Q E. None of these

4. What is Markup ?

A. The difference between the cost price and selling price B. The ratio between the cost price and selling price C. The ratio between the selling price and cost price D. The difference between the selling price and cost price E. None of these

5. The process of selling of goods and services within the departments of the organization is related with which pricing method ?

A. Initial Pricing B. Consumer Pricing C. Transfer Pricing D. Product Pricing E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Cost-plus pricing is also known as average cost pricing. This is the most commonly used method in manufacturing organizations.
2. Answer - Option E
Explanation -
Capital Asset Pricing Model(CAPM) developed by William Sharpe (1964) and John Lintner(1965), the theory establishes a relationship between risk and expected returns of a security and is used to price risky securities.
3. Answer - Option D
Explanation -
P = AVC + AFC + X/Q AVC is the average variable cost AFC is the average fixed cost X/Q is the markup per unit
4. Answer - Option A
Explanation -
Markup pricing or cost-plus pricing is a pricing strategy where the price of a product or service is calculated by adding together the cost of the products and a percentage of it as a markup
5. Answer - Option C
Explanation -
Transfer pricing is the setting of the price for goods and services sold between controlled (or related) legal entities within an enterprise. For example, if a subsidiary company sells goods to a parent company, the cost of those goods paid by the parent to the subsidiary is the transfer price.