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Banking and Marketing Quiz

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Banking and Marketing Quiz

shape Introduction

What is Marketing? "The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
What is marketing in banking? Marketing strategies in the banking sector. Promotion and Marketing in general a play a crucial role in the development of any bank or a financial institution. Banks rely on their promotional material in order to sustain their reputation & to sell their products/services, which to a bank is everything.
The article Banking and Marketing Quiz provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. In banks ROA means
    A. Rate of Allocation B. Return on Assets C. Return on Advances D. Ratio of Assets E. Only (b) and (c)

2. ____ forms the highest share in household savings in India?
    A. Deposits B. Currency C. Share & Debentures D. Land E. Physical asset

3. In today's changing banking scenario, aggressive promotion of business is necessary where the competition exists on
    A. branch up-keep B. expeditious service C. use of advanced digital technology D. good customer service E. All of these

4. When you desire to upgrade a customer, which category would be targeted by the bank:
    A. A regular visitor to the bank B. A person ordering large number of bank drafts C. A person regularly maintaining a loan/deposit account D. A person regularly getting bank drafts en-cashed E. A person functioning as agent for a depository account

5. In banks, loans & advances are considered as
    A. assets B. liabilities C. resources D. expenditure E. None of these

6. Balance sheet of an organization gives information about
    A. result of operations for a specified period B. financial status on a particular date C. operating efficiency of a firm D. financial position during a specific period E. operating health of the firm

7. Bank marketing means
    A. selling by banks B. buying by banks C. merger of banks D. selling bank's products and services E. selling products in banks

8. Relationship selling means
    A. preparing a list of relatives B. cross- selling C. selling to relatives D. selling to strangers E. telemarketing

9. Mark the incorrect statement
    A. marketing has no relevance for public sector banks B. marketing has no relevance in Private Sector Banks C. marketing has no relevance in Foreign Banks D. All of these E. None of these

10. Marketing is not required in _____.
    A. Selling Credit/ Debit Cards B. Net Banking C. Corporate Loans D. Retail Loans E. All of these

Answers
1. Answer - Option B
2. Answer - Option E
3. Answer - Option C
4. Answer - Option A
5. Answer - Option A
6. Answer - Option B
7. Answer - Option D
8. Answer - Option C
9. Answer - Option D
10. Answer - Option E
1. Home Loans are given to ___.
    A. individuals B. institutions C. builders D. All of these E. None of these

2. Credit Cards are used for
    A. cash withdrawals B. purchase of air tickets C. purchase of consumer goods D. All of these E. None of these

3. ATMs are ____.
    A. branches of banks B. manned counters of banks C. unmanned cash dispensers D. All of these E. None of these

4. Internet Banking means
    A. meeting of banks on the internet B. net practice C. banking transactions through internet D. transactions with foreign banks E. All of these

5. Customer Loyalty means
    A. shifting of customers between banks B. customers banking with only one bank C. customers returning a lost item D. customer giving a gifts to the bank E. None of these

6. Bank Marketing is necessary due to
    A. globalization B. recession C. bank mergers D. limited resources E. selling different items in bank branches

7. Marketing of Internet Banking means
    A. meeting of Banks on the net B. net practice C. marketing usage of Banking transactions through internet D. transactions with foreign banks E. All of the above

8. ____ is not a channel for bank marketing.
    A. Telemarketing B. Internet Banking C. Mobile banking D. satisfied customers E. None of these

9. Savings Accounts with zero balance are opened for __.
    A. BPL families B. under Financial inclusion scheme C. students D. dependent on Bank's Policies E. None of these

10. _____ is not a target group of SME loans.
    A. all professionals B. large industries C. truck operators D. beauty parlours E. hotels and restaurants

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option C
4. Answer - Option C
5. Answer - Option B
6. Answer - Option E
7. Answer - Option C
8. Answer - Option E
9. Answer - Option A
10. Answer - Option B
1. Financial inclusion means
    A. opening Accounts with Finance Companies B. financial Analysis of Balance sheet C. opening Accounts of HNI's D. opening Accounts of NRI's E. opening Accounts of under privileged persons

2. Marketing in Banks is defined as
    A. Negotiable Instruments Act B. Banking Regulation Act C. RBI Act D. Companies Act E. None of these

3. Marketing in banks is
    A. a one-day function B. a one-man function C. a one-off affair D. All of these E. None of these

4. ATM means _____.
    A. Any Time Marketing B. Any Time Money C. Any Time Machine D. Automatic Teller Machine E. Automatic Teller Money

5. Marketing is required in banks due to
    A. globalization B. computerization C. larger population D. government policies E. None of these

6. Target group for Home Loans are
    A. individuals B. salaried persons C. businessmen D. professionals E. All of these

7. Bank assurance means
    A. assuring to repay bank loans B. assuring to repay credit card dues C. assuring to repay home loans D. Insurance of banks E. selling of Insurance products by a bank

8. Target group for marketing Internet Banking is _____.
    A. all customers B. all literate customers C. all computer literate customers D. only borrowers E. All of these

9. Digital Banking is available through _____.
    A. Mobile phones B. Internet C. Telephones D. All of these E. None of these

10. Securities Market is governed by the rules framed by _____.
    A. IRDA B. SEBI C. AMFI D. RBI E. Ministry of Finance

Answers
1. Answer - Option E
2. Answer - Option E
3. Answer - Option E
4. Answer - Option D
5. Answer - Option A
6. Answer - Option E
7. Answer - Option E
8. Answer - Option C
9. Answer - Option D
10. Answer - Option B
1. 'SIP' in Mutual Fund parlance means _____.
    A. Salaried Individuals and Plans B. Systematize Insurance Plans C. Systematize MF Plans D. Systematic Investment Plans E. None of the above

2. Mutual Funds can be sold to existing bank customers by.
    A. Outdoor marketing B. Telemarketing C. Cross-selling D. Internal Marketing E. All of the above

3. Bulk Savings Accounts can be mobilized by ____.
    A. Door to door canvassing B. Making cold calls C. E-mail solicitation D. Contacting all workers of an institution E. Using Mail

4. Corporate Loans are given to ____
    A. Individuals B. Visually Disabled C. Schools & Colleges D. Proprietary Entities E. Limited Companies

5. Financial Inclusion needs including _____.
    A. Financial Institutions B. NRIs C. HNIs D. Housewives E. Persons from economically weaker sections

6. USP of a Current Account is _____
    A. High minimum balance B. No restrictions on number of transactions C. No interest is payable D. Restricted deposits E. Unlimited accounts

7. RTGS facility is needed by ____.
    A. Inter-state traders B. Traders C. Carpenters D. Universities E. Film Industry

8. Recurring accounts is popular among _____.
    A. Farmers B. Traders C. Salaried persons D. Minors E. Students

9. Demat accounts are useful for ____.
    A. Online trading of shares B. Locker operations C. ATMs D. loan sanction E. Export finance

10. Home Loans are basically _____.
    A. Short term finances B. Loans given to minors C. Long term loans D. Loans given for boosting profits E. Loans given specifically to industries

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option D
4. Answer - Option E
5. Answer - Option E
6. Answer - Option B
7. Answer - Option B
8. Answer - Option C
9. Answer - Option A
10. Answer - Option C
1. _____ is not a Target group for Savings Accounts.
    A. Salaries persons B. Doctors C. Public Servants D. Insurance agents E. Loss making companies

2. ASBA accounts are _____.
    A. Loan accounts B. Credit card facilities C. Savings accounts D. Export-Import remittances E. Internet Banking

3. Closed-end funds have lower cash requirements than open end funds as _____.
    A. Open-end funds invest in less liquid assets. B. Open-end funds pay more taxes than closed-end funds. C. Open-end funds allow investors to redeem their shares at any time. D. Closed-end funds have limited lifetimes. E. None of these

4. Shares of a closed-end fund are trading at a 4% premium over NAV. If NAV is `10 per share, what is the current market price of the shares?
    A. 9.96 B. 10.04 C. 10.40 D. 14.00 E. 9.60

5. _____ fund invests in debt securities with very short maturities?
    A. Money market mutua B. Growth C. Certified D. Bond E. None of these

6. _____ fund has low management fee.
    A. Equity growth B. Index C. Equity income D. Bond E. None of these

7. Shares of closed-end funds often sell _____.
    A. At the net asset value, plus a load fee. B. At a discount to the net asset value C. Exactly at the net asset value D. At a premium to the net asset value E. None of these

8. Most mutual funds are members of a group of mutual funds called a/an _____.
    A. Investment trusts B. No-load funds. C. Dual purpose funds D. Money market funds. E. Family of funds

9. Securities Market is governed by rules framed by _____.
    A. IRDA B. SEBI C. NSE D. BSE E. None of these

10. Corporate loans are given to _____.
    A. Individuals B. Blind persons C. Schools & Colleges D. Proprietary concerns E. Limited companies

Answers
1. Answer - Option E
2. Answer - Option B
3. Answer - Option D
4. Answer - Option C
5. Answer - Option A
6. Answer - Option B
7. Answer - Option A
8. Answer - Option E
9. Answer - Option B
10. Answer - Option E
1. Financial inclusion needs opening accounts of _____.
    A. Financial Institutions B. NRIs C. HNIs D. Housewives E. BPL families

2. Which of the following is the source of bank advertising?
    A. Television B. Posters C. Magazine D. All of these E. None of these

3. RTGS facility has acceptance among_____.
    A. Inter-state traders B. Tailors C. Carpenters D. Politicians E. Film stars

4. Recurring accounts is popular among_____.
    A. Farmers B. Traders C. Salaried persons D. Minors E. Students

5. ELSS means
    A. Entry Load Shares Scheme B. Entry Load Starting Shares C. Equity Linked Savings Scheme D. Equity Linked Shares Sold E. Employee Level Salary Scheme

6. Societies and Trusts are the target groups for _____.
    A. Current Accounts B. Savings Accounts C. Car Loan Accounts D. Corporate Loan Accounts E. Education Loan Accounts

7. Bank marketing and _______ are same.
    A. transaction marketing B. service marketing C. indoor marketing D. All of these E. None of these

8. Home Loans are _____.
    A. Short term finance B. Loans given to minors C. Long term loans D. Loans given to maximize profits E. Loans to industries

9. Offsite Marketing means _____.
    A. Salespersons B. Marketing in Production Department C. ATMs D. Marketing inside A Branch E. Marketing outside A Branch

10. Rural bank marketing has good scope for _____.
    A. Industrial loans B. Corporate loans C. NRI loans D. Tractor loans E. All of these

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option A
4. Answer - Option E
5. Answer - Option C
6. Answer - Option D
7. Answer - Option A
8. Answer - Option C
9. Answer - Option E
10. Answer - Option D
1. Difference between Direct and indirect Bank Marketing is
    A. Direct Marketing is to Bank's employees. Indirect is to outsiders B. Direct Marketing is to outsiders. Indirect is to employees C. Direct Marketing is to Bank's owners. Indirect is to outsiders D. Direct Marketing is to other Bank's employees. Indirect is to outsiders E. None of these

2. A Prospect means
    A. a person working in a Bank B. college prospectus C. religious head D. potential buyer E. None of these

3. Customer Retention means
    A. retaining customers during working day B. quick disposal C. customers dealing with the same bank for a long time D. better standards E. All of these

4. EMI can be marketing tool if _____.
    A. EMI goes up B. It is very high C. It is very low D. EMI is marketing neutral E. EMI always has a flat rate

5. Customization means _____.
    A. Acquiring more customers B. Regulating customers C. Special products to suit each customer D. More product choice E.All of the above

6. Mutual Fund investment from existing bank customers is mobilized by ____.
    A. Outdoor Marketing B. Telemarketing C. Cross-selling D. Internal Marketing E. All of the above

7. For a bank, MIS means
    A. Middle Income Scheme B. Management Information System C. Marketing Information System D. Management of Information & Science E. Only (b) and (c)

8. Rural marketing involves
    A. selling to rural banks B. selling by rural banks C. selling to rural customers D. arranging industrial exhibitions E. All of the above

9. NRI is an easy target for marketing as ____ .
    A. he prefers Indian goods B. he dislikes Indian goods C. he is easily approachable D. it is cheaper to contact NRIs E. there are special products designed for NRIs

10. Product development is/has
    A. useful for bank marketing B. not useful for bank marketing C. no role to play in bank marketing D. All of the above E. None of these

Answers
1. Answer - Option E
2. Answer - Option D
3. Answer - Option C
4. Answer - Option C
5. Answer - Option C
6. Answer - Option C
7. Answer - Option B
8. Answer - Option E
9. Answer - Option E
10. Answer - Option A
1. Target market for Home Loans is
    A. builders B. housing societies C. agriculturists D. All of these E. None of these

2. Target group for Educational Loan is.____.
    A. all customers B. students C. poor students D. students with good academic record E. All of these

3. Target group for SIP Schemes are all _____.
    A. HNIs B. NRIs C. salaried persons D. agriculturists E. students

4. Societies and Trusts are a target groups for opening ____ .
    A. Current Accounts B. Savings Accounts C. Car Loan Accounts D. Corporate Loan Accounts E. Education Loan Accounts

5. Rural bank marketing has good scope for ____
    A. Industrial loans B. Corporate loans C. NRI loans D. Tractor loans E. None of the above

6. Marketing in banks is a necessity today, due to
    A. liberalization B. nationalization C. fashion D. urbanization E. marketing in banks is not necessary, as banking in India is more than 200 yr. old

7. Home Loans are best suited for_____.
    A. Builders B. Flat owners C. Land developers D. Agriculturists E. Individuals purchasing a flat

8. Target group for SME loans is _____.
    A. Businessmen B. Professionals C. SSIs D. All of these E. None of these

9. A lead refers to ____.
    A. Bank's marketing staff B. Religious leader C. bank's chairman D. target customer E. leash of a dog

10. A lead is useful for
    A. marketing staff B. team leader C. bank's Chairman D. an industry making lead products E. not useful, as it is poisonous

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option C
4. Answer - Option B
5. Answer - Option D
6. Answer - Option A
7. Answer - Option E
8. Answer - Option C
9. Answer - Option D
10. Answer - Option A
1. ASBA accounts are _____.
    A. Loan accounts B. Credit card facilities C. Savings accounts D. Export-Import remittances E. Internet banking

2. Bank assurance can be sold to _____
    A. Banks B. Insurance companies C. Insurance agents D. Bank customers E. All of the above

3. Planning for Retirement Saving is a ____.
    A. Banking Option B. Stock Market Option C. Branding D. Financial Planning E. Mutual Fund Benefit

4. Absence of Financial Planning can lead to ____.
    A. Balanced investment in Mutual Funds B. Overspending and Debts C. Limited exposure to share market D. Capital gains E. Planned Future

5. Bulk Savings Accounts can be mobilized by _____.
    A. Door-to-door canvassing B. Making cold calls C. E-mail solicitation D. Contacting individuals working in an institution E. Writing letters

6. A prospect means ______.
    A. any customer who walks into the bank B. an employee of the bank C. a customer who is interested in bank's product D. depositor of the bank E. borrower of the bank

7. A Lead means a _____.
    A. prospect who can avail of the Bank's Product. B. political leader C. religious leader D. bank chairman E. None of these

8. A call means
    A. calling on friends B. calling on bank employees C. calling on prospective customers D. to make telephone calls E. calling on relatives

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option D
4. Answer - Option B
5. Answer - Option D
6. Answer - Option C
7. Answer - Option A
8. Answer - Option C
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