Introduction
- State Bank of India (SBI) is a financial corporation owned by the Government of India. This multinational has always aimed to provide futuristic technology at its fingertips.
- sbiINTOUCH is another step in the milestone of setting up 257 branches that are equipped with state-of-the-art digital technology in partnership with Dimension Data, who is a global technology integrator.
- These sbiINTOUCH branches at 143 Indian districts create a ‘Physical' marketplace such that the customers enjoy the privilege of banking services through the self-service kiosks,
- Besides, services of other SBI subsidiaries like General Insurance, Life Insurance, credit cards, mutual funds, and online trading can be made available through SBI Cap securities.
Kiosk
sbiINTOUCH provides different types of cutting edge technological kiosks. these are:
| Type of Kiosk | Details |
|---|---|
| AOK | Customers can open accounts at these kiosks with just a few touches. |
| DCPK | Customers can instantly print their debit cards at these state of the art kiosk with their photograph on it. |
| CDM | Cash Deposit Machine |
| ECDM | This is the Electronic Cheque Deposit Machine that is available to the customers 24*7. |
| Swayam | The customer can update their passbooks at this passbook printer kiosk. This service is extended to customers 24*7. |
| ATM | ATM is the Automatic Teller Machine that is provided to the customers for cash withdrawal and deposition 24*7. |
Services
sbiINTOUCH branches aim to provide customers with numerous services. These are:
| Service | Details |
|---|---|
| Opening account |
|
| Debit card printing |
|
| Deposits |
|
| Loans |
|
| Financial Advice |
|
Benefits
- The solutions provided by the sbiINTOUCH will help to make the banking procedures more personalized for the SBI customers. Moreover, the experience is superior virtual non-transactional in nature.
- Banks need to innovate and differentiate themselves continually. Also, to ensure customer loyalty, it is essential to transform the communication model which is usually a week in government-owned banks.
- Further, the improved procedures will improve sales, cross-sales, and help in upselling.
- It is believed that 70 percent of customers choose a competitive service provider. This segment of customers will get attracted to the new delivery channel initiated by sbiINTOUCH.
- SBI is India's largest bank, and daily transaction crosses the count of 16 crores. There are unique challenges that the bank faces to remain relevant and maintain over 730 million customers from 25,000 branches. This innovation shall bring customers closer to the bank.