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Marketing Aptitude Quiz 36

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    Marketing Aptitude Quiz 36

    shape Introduction

    Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 36 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

    shape Quiz

    1. When looking at consumer income, marketers are most interested in:
      A. Discretionary income B. Deferred income C. Inflationary income D. Disposable income

    Answer - Option A
    2. New technology results in new goods and services, and it also can:
      A. Lower the quality of existing products B. Lower the available level of customer service C. Reduce prices through new production and distribution methods D. Bring back products that were considered obsolete

    Answer - Option B
    3. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization . Which if the following is NOT a marketing management philosophy?
      A. Customer orientation B. Profitability orientation C. Marketing orientation D. Competitor orientation

    Answer - Option C
    4. __ is the collection and interpretation of information about forces, events, and relationships that may affect the organization
      A. Stakeholder analysis B. Market sampling C. Opportunity analysis D. None ot these

    Answer - Option C
    5. Marketing managers cannot control ____, but they can at times influence it.
      A. The sales force B. The external environment C. How products are priced D. All the above

    Answer - Option D
    1. A prospect means
      A. any customer who walks into the bank' B. an employee of the bank C. a customer who is likely to be interested in bank's product or service D. a depositor of the bank'

    Answer - Option C
    2. A lead means
      A. a prospect who is more likely to avail of the Bank's product B. a political leader C. a religious leader D. a bank chairman

    Answer - Option A
    3. Innovation means
      A. Compensation B. inspiration C. additional perquisites D. implementing new ideas or new methods

    Answer - Option D
    4. A Call means
      A. calling on friends B. calling on bank employees C. calling on prospective customers D. to make telephone calls

    Answer - Option C
    5. The Traditional Marketing style involves
      A. Telemarketing B. Digital Marketing C. Indirect Marketing D. Direct Marketing

    Answer - Option D
    1. Modern Method of Marketing include
      A. Advertisement on the net B. Soliciting business through e-mails C. Tele marketing D. All of these

    Answer - Option D
    2. A true marketing requires
      A. Command and other mindset B. Control Mindset C. Passive mindset D. Active mindset

    Answer - Option D
    3. Which of the following sentences is true?
      A. Marketing is not required in a Buyers' Market B. Marketing is not required in a Sellers's market C. Marketing is not required due to competition D. Marketing is not required due to liberalization

    Answer - Option B
    4. For effective marketing the salesmen should have which of these qualities?
      A. Team spirit B. Motivation C. Effective communication skills D. All of these

    Answer - Option D
    5. Market information means
      A. Knowledge of shops and bazaars B. Knowledge of shopping malls C. Knowledge of customer profile and product mix D. knowledge of various languages

    Answer - Option C

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